Jim Shannon
Main Page: Jim Shannon (Democratic Unionist Party - Strangford)(11 years, 9 months ago)
Commons ChamberI thank the hon. Gentleman for bringing this issue to the House. He mentioned the outdoor pursuits of hill walking, mountain climbing and so on but, on country sports and, indeed, shooting sports, does he agree that the Countryside Alliance and the British Association for Shooting and Conservation could work with young people to give them opportunities in those adventure sports?
The hon. Gentleman makes an important contribution and I think that Members of all parties would agree that there is room for those activities as well. Debates about them are quite frequent—they have been in the past anyway—and today I want to put the spotlight on other outdoor pursuits, but there is definitely work to be done in that regard, too.
There is a lot to do. My contribution is less about having my head in the clouds and more about having—in the best traditions of mountaineering—a summit in mind and a determination to reach it.
According to VisitBritain’s most recent edition of Foresight—issue 111—the Olympic and Paralympic games have already massively improved the nation’s brand, with 99% of international communications experts saying that the games have helped tremendously to move our brand forward. We need to build on that extraordinary momentum, which the Minister himself was pivotal in making possible. He will know, no doubt, that, while we are ranked fourth in the world as a tourist destination—primarily for our culture and heritage—we are a very disappointing 18th with regard to the rich natural beauty of our outdoors, and that that is an improvement on where we were before the Olympics. A lot of work needs to be done.
Given that the North Downs way runs through the Minister’s constituency, he will appreciate that our national trails are a very important aspect of what we have to offer and they need to be cherished.
The hon. Lady—my friend—makes an important point. When we were on Snowdon back in September, we saw a group of Asian girls from London on the Duke of Edinburgh scheme making their first trip up. Those are the sorts of experiences we want to promote and encourage.
Forgive me, but I need to make some progress, because we also want to hear from the Minister.
Progress has been made. The Minister has met the British Mountaineering Council and he supported the first ever reception for the Great Britain climbing team here, with the great Dame Kelly Holmes. That was an outstanding event, for which I thank him. We have also had the launch of Britain on Foot, an important scheme that the Under-Secretary of State for Health, my hon. Friend the Member for Broxtowe (Anna Soubry), came and supported, so the participation is there. Britain on Foot in particular is a scheme that we need to get behind. It is an amalgamation of groups, including trusted campaigners such as the British Mountaineering Council, the Ramblers—which we have already heard about—the Camping and Caravanning Club and, of course, the National Trust, along with 200 businesses involved in the outdoor industry and related matters. Those groups are vital. The public launch is in May and there will be three major projects: “Get Britain walking” week, led by the Ramblers, the “Outdoor adventure” week and the National Trust’s “50 things to do” week, which will encourage younger people to get involved.