Local Media

Jess Brown-Fuller Excerpts

Wednesday 3rd December 2025 Westminster Hall

[Joe Robertson (Isle of Wight East) (Con)]

It is a pleasure to serve with you in the Chair, Dr Allin-Khan. I congratulate my hon. Friend the Member for Bromley and Biggin Hill (Peter Fortune) on bringing forward this very important debate and on giving a characteristically heartfelt and amusing speech.

It is a particular pleasure for me to be speaking in this debate, coming from the Isle of Wight, which is probably a rare example of a very vibrant local area for independent local press, including the Isle of Wight Observer, Isle of Wight County Press, Island Echo, OnTheWight, Isle of Wight Radio and Vectis Radio. We are very far from being a local news desert, as sadly too many places in this country are. Quality journalism is a cornerstone of any democratic system. In order to exercise the right to vote, the public needs to understand what decisions have been taken in their name and what those seeking power propose to do with that power. It is the media that helps people hold decision makers to account. It was Tip O’Neill, former Speaker of the House of Representatives, who once said, “All politics is local.” It must therefore follow that local media plays a central role in the functioning of our democracy. Indeed, the Opposition say that it does. As my hon. Friend the Member for Bromley and Biggin Hill put it, “It is the place you go for the things that matter.”

The UK news media sector serves audiences on more platforms than ever, with 96% of UK adults saying they consume news in some form. However, hundreds of local newspaper titles have closed in the past two decades, a trend accelerated by the covid pandemic, and those that have survived now often operate with reduced resources and fewer journalists. Local journalism is under unprecedented pressure from corporate consolidation—as we have heard—big-tech dominance and declining revenue models. Audiences have migrated from print and broadcast to online platforms, advertising revenues have fallen, and global tech intermediaries such as Google and Meta now capture the vast majority of digital advertising income.

At the same time, competition for audience attention has intensified, driven by clickbait metrics, and a growing proportion of people are disengaging from news. However, the migration to online should not be seen entirely as incompatible with vibrant local media. Indeed, the Island Echo on the Isle of Wight was established in 2012 and is entirely online. It is a successful and highly relied upon source of local news for residents on the Isle of Wight, making full use of digital opportunities, including updates via phone and tying in with some of those big social media giants such as Facebook.

[Jess Brown-Fuller (Chichester) (LD)]

The shadow Minister makes a very valid point about businesses diversifying and utilising the new online space. I have V2 Radio in my patch, which is a relatively new radio station, but in order to attract people to its radio station, it also puts its news on social media and has a really active website. It also plays a huge role with the voluntary sector in large campaigns that spread across the constituency. It does a Christmas appeal every year and a “Beds for Kids” campaign earlier this year, getting beds for young people who do not have them. Does the shadow Minister agree that the companies that are diversifying and making sure that their news gets to everybody who wants it are more likely to succeed in this complicated framework that we now live in?

[Joe Robertson]

The hon. Lady is absolutely right. Some of those local independent media are some of the best innovators. OnTheWight is an independent news outlet run by Simon and Sally Perry in my constituency. It started as a town-based Ventnor blog, and by using online opportunities, is now a trusted source for Isle of Wight news.

The growing consolidation of local media ownership and the dominance of major companies such as Newsquest, Reach and even the BBC—whose role I will touch on later—is reshaping the local media landscape and presenting challenges. It leads to reduced local editorial staff, more standardised content produced from remote hubs and, in some cases, the disappearance of physical distribution. However, the intervention of large companies is not always problematic for local news. The Isle of Wight County Press is owned by one of those big corporates, but it is still dominated by local news that is produced by local journalists, with a local editor. Indeed, it is the biggest selling weekly local newspaper in the UK.

In my constituency, there is also a newsprint-based outlet called the Isle of Wight Observer, which was launched in 2018. Its success is largely based on the weekly hardcopy paper that people pick up from the local newsagent on a Friday, showing that such outlets are thriving in many parts of the UK. It has done well by reporting on local issues and holding those in authority to account. There is nothing quite so concerning as when I get a call from the editor of the Isle of Wight Observer; I can assure Members that it causes much more anxiety, when I know that my local newspaper editors have spotted something and need clarification, than a phone call from an editor of a national media outlet, such as The Sun or The Mirror. I am sure we are all better Members for the role of local media such as the Isle of Wight Observer.

Without the journalists, photographers, editors and designers who dedicate their careers to serving the communities that they know and love, who will be the first to raise concerns when something goes wrong? It is worth remarking on the fact that some of the national household names—the journalists we know today who report on current affairs, politics or sport—started their careers in local media, in local titles. Local media is a breeding ground for many of those big, successful journalists, and it is one that national outlets rely on.

Local authority advertising has already been referred to by Members, including public notices and planning applications. Historically, it has provided an essential revenue stream that supports true local journalism. As councils move more notices online—indeed, the English Devolution and Community Empowerment Bill aims to remove the requirement to publish public notices in local newspapers—it presents a challenge in not only lost revenue but the transparency of councils’ decision making, which are of course held to account by local people understanding what is going on. Statutory notices play an important role not only online but in print, because many people, especially older people, still consume much of their local news in a hardcopy print format.

The role of the BBC has also been discussed. It plays a vital role in our public service media environment, and it is also a competitor at local level. The charter review presents an opportunity for the Government to look at that relationship again. The local democracy reporting service has been successful in using the licence fee to support local news output, although the right hon. Member for Hayes and Harlington (John McDonnell) rightly commented on some of the challenges with, and caused by, that service. It has reached the major milestone of locally producing over 500,000 pieces of independent journalism, covering some of the information that would not ordinarily be reported on, and which may not, in basic terms, have commercial value, but again casts a light on local decision making, particularly that of local councils. The service was launched almost eight years ago.

In conclusion, politics is the better for local media. It is where decision makers are held to account, and it is the medium through which people can better understand the world around them. Like anything, local media needs to adapt, but it also needs the support to do so in a rapidly changing world.

--- Later in debate ---

[Ian Murray]

I will come on to that, but yes—I will lay out later what the local media strategy has done so far, how we have been consulting through the roundtables we have undertaken, and where the Secretary of State has been taking a leading role.

As we know, people are increasingly looking to their mobile phones rather than their local newspaper. I do not know when hon. Members last actually bought their local newspaper—picked it up off a shelf and paid for the physical copy. Across news publishing, local TV and radio, these changes have prompted significant financial challenges, as traditional business models for local journalism are under more pressure than ever. Those pressures are more acute for local news publishers, both in print and online, although many local outlets are now moving online.

Around 300 local newspapers, as we have heard already, have closed since 2005—equivalent to as much as a third of the sector—and the number of journalists employed by the three largest news providers, which have 60% of the market, fell from around 9,000 to 3,000 between 2007 and 2022. Over that 15-year period, revenue for those three publishers fell from nearly £2.5 billion to a little more than half a billion. We can see the challenge of revenue for our local newspapers.

The effect has been an overall decline in the provision of high-quality local media across the country. More than 40% of UK citizens who are interested in local news do not consider that their local news needs are being met. As many as 38 local authority districts now have no print, online, TV or radio dedicated specifically to that area, leaving up to 4.7 million citizens in local news deserts. That is why the Government are committed to the local media strategy.

[Jess Brown-Fuller]

Does the Minister recognise that, while we are talking about the struggles local media outlets are facing—and that huge drop in revenue over 15 years—taking away £32 million by removing the opportunity for them to carry advertisements for licence changes could have a huge impact?

[Ian Murray]

I will come on to examine that point in more detail, but it is well made and certainly understood by Government. That is why we have committed to the local media strategy—to address all of the issues, but particularly those around sustainability—because our vision is for a thriving local media that can continue to play an invaluable role as a key channel of trustworthy information at local level, reporting on the issues that matter to communities, reflecting their contributions and perspectives, and telling their stories at that local level. The Government also want to empower local media to hold local public services to account, to help foster a self-confident nation in which everyone feels that their contribution is part of an inclusive national story, and, of course, to counter damaging mis and disinformation.

To achieve that, the Government intend to support local media in three key ways. In the short to medium term, we will help the sector, particularly local news publishers, to innovate and transition to sustainable online-focused business models. Over the longer term, we will help the industry to adapt to changing online audience habits and to foster a collaborative and complementary relationship with those that have most influence over citizens’ news diets, particularly big tech—as we have heard—and the BBC, with the important role that it plays. Finally, we will make it easier for journalists to scrutinise local public services and other institutions, conduct investigative journalism and report without fear or favour. Innovation funding is part of that. We have not ruled out the option of financial support being a key part of the local media strategy, bearing in mind the fiscal constraints in which we currently operate.