Oral Answers to Questions

Jenny Riddell-Carpenter Excerpts

Thursday 3rd April 2025 Commons Chamber

[Stephanie Peacock]

The hon. Member is right to pay tribute to the economic contribution and the huge inspiration of these events. We have a number of exciting events coming up, whether that be rugby or cricket, and the Government are hugely supportive of major events.

[Jenny Riddell-Carpenter (Suffolk Coastal) (Lab)]

7. What steps she is taking to promote coastal Britain to overseas visitors.

[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

Britain, as everybody will have noted, is an island nation, so our coastline is a vital part of what defines us as a visitor destination. I am really glad that the “Starring GREAT Britain” campaign, which we launched earlier this year, features many coastal areas, but we need to ensure that people get an opportunity to see our amazing beaches, eat our amazing food and enjoy the perfectly sensible summer weather that we have.

[Jenny Riddell-Carpenter]

The tourism industry in East Suffolk is worth an estimated £693 million and accounts for over 15% of jobs locally, but we have suffered post pandemic. Estimates suggest that we are down 2 million on pre-pandemic numbers, which I imagine is just the tip of the iceberg. Can the Minister share with me what he is doing to support coastal tourism in places such as Southwold, Aldeburgh and Felixstowe?

[Chris Bryant]

I am very keen to integrate the creative industries far better into our visitor economy. My hon. Friend will know in her own patch that it is not just the Aldeburgh festival, which has been going since 1948; she has Maggi Hambling living down the road in Saxmundham, and there is a lively artistic community. We need to build that far more into our coastal offer around the country. I want us to get to 50 million international visitors to the UK by 2030. We will only be able to do that if more of them do not just visit London.