Creative Industries

Jamie Stone Excerpts

Monday 27th January 2025 Commons Chamber

[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

I beg to move,

That this House has considered the creative industries.

I have of course noted the point of order that was just raised, and I will pass on the comments and make sure that an answer is provided. I should declare an interest of my own in this debate. Two of my books are optioned, one to Mother Films and another to Pathé, so if we stray into talking about film and high-end television, I will have to be careful. [Interruption.] Have Members come across Paddington and his stare before?

The UK is home to world-class creative industries; I think we can all agree about that. Every single day, our arts and culture bring joy to millions of people, not just in our four nations but all over the world. They are part of our soft power, part of our economic power and part of the joy that we give to the world. They enrich our lives, they bring our communities together and they drive our economy. These are industries powered by extraordinary artists, musicians, dancers, publishers, architects and game designers who, year after year, find ways to break out of the straitjacket of conformity. I know this because on Saturday night I went to see the Matthew Bourne version of “Swan Lake”, and if that is not an example of people breaking out of the straitjacket of conformity, I do not know what is.

While Governments of every stripe have appreciated the social value of our creative industries—some more than others—many have underpriced the huge economic potential of industries that are already among our most powerful engines of growth. This Government understand the true economic value that these industries have now and can have in the future. They generated £125 billion for the economy in 2023. They account for one in 14 jobs across the country now, and I would guess that by 2029 that will be one in 10. They have shown growth at one and a half times the rate of the rest of our economy in the past decade, despite all the economic headwinds they and we have faced. Today, we are the third largest art market in the world, larger than all the European art markets combined, and I want to make sure that we remain at the top of that list. Only the USA exports more advertising than us, and nobody exports more books than us—although not necessarily mine.

To put this in perspective, our creative industries were worth more to the economy in 2022 than three of our heavyweight sectors—aerospace, life sciences and automotive industries—combined. When we think about growth, our first thought should therefore be of the creative industries, and I am proud that that is precisely how this Government are viewing them. I would argue that these industries have managed all this in spite of, not always in partnership with, their Government over the past 14 years. They have been built by ordinary people doing extraordinary things: rule breakers, convention breakers and trend defiers who have pioneered thousands of small revolutions in our arts and culture.

I believe that with a genuine partner in Government—one that bulldozes barriers, that creates stability and certainty for businesses and international investors, that collaborates with businesses and artists as equal partners to turbocharge growth, that does not try to persuade every ballerina in the country to retrain, and that ensures that creative education is at the heart of all our education in schools and that every single child in this country does not go through their education without a proper creative education —we can create even greater British success stories.

[Jamie Stone (Caithness, Sutherland and Easter Ross) (LD)]

I observe no Paddington stare. The point is well made about young people starting off and growing into the creative industries. The pantomimes and local amateur dramatics that I get involved in are the seedcorn of these things by getting kids on stage, but does the Minister agree that if the local newspapers go down—and so many of them are in danger right across the UK—those things will not get the publicity and support that helps to grow the industry?

[Chris Bryant]

The hon. Gentleman asks four questions in one, which is quite creative of him. He says he is involved with pantomime; some of us on the Labour Benches would say that he has been in pantomime for much of his political career. He makes an important point about journalism, which is a very important creative industry in this country. The Under-Secretary of State for Culture, Media and Sport, my hon. Friend the Member for Barnsley South (Stephanie Peacock), who is sitting beside me, has responsibility for print journalism. She takes ensuring the survival of local journalism very seriously. How on earth could people otherwise hear stories from their local community? There is also a job to do on tackling misinformation. If the only information people ever hear about their local community comes from social media, a lot of it might not be as accurate as we would like.

--- Later in debate ---

[Chris Bryant]

I agree 100%. So many programmes made in Northern Ireland are an intrinsic part of what the UK has to offer. I am not sure whether “Derry Girls” is necessarily the hon. Gentleman’s thing, but it is one of the funniest programmes we have seen in many years. “Game of Thrones,” of course, was made in Northern Ireland, and many Northern Irish actors have done extraordinarily well on the British scene, and on a much wider canvas.

I am particularly stimulated by the fact that Albert Finney and Glenda Jackson were born on the same day. Those working-class kids both ended up going to the Royal Academy of Dramatic Art and having phenomenal acting careers, with Oscars, awards and so on. Where are the Albert Finneys and Glenda Jacksons of the future? Whether they come from Northern Ireland, Scotland, Wales or a difficult estate in England—even Stoke-on-Trent—we will have failed so many of our young people if the only schools that provide a real creative education, in art, music or drama, are the Etons of this country, and we will not have the creative industries we need.

Since last July, creative businesses have been nothing but straight with us about what is holding them back, and this Government have heard them loud and clear. They want investment, innovation, international competitiveness and skills. Each one of these has to be a litmus test for what we are doing as a Department and as a Government.

Today, I want to set out some of the challenges, as we see them, and what this Government are doing to address them. Our starting point, right across Government, has been an appreciation of what the creative industries give us. They are not a “nice to have” or a cherry on the cake; they are an essential part of who we are as a country and what we are trying to achieve as a Government.

We are very aware that brands like the BBC and the Premier League are an important part of our soft power around the world, which is one of the reasons why the Foreign Secretary and the Culture Secretary recently launched the Soft Power Council, because we think we can do far more with that.

People sometimes focus on the BBC, which I worked for many moons ago. I remember getting into a taxi in Brussels, and the driver asked me what I did. I said that I worked for the BBC, and he said, “Oh, I love the BBC and all those wonderful TV programmes: ‘Inspector Morse’ and ‘Brideshead Revisited.’” He basically gave me a long list of ITV programmes.

[Jamie Stone]

Will the Minister give way?

[Chris Bryant]

Again?

[Jamie Stone]

“The Traitors,” which attracted 7.4 million viewers on the BBC last Friday, was filmed at Ardross castle in my constituency.

[Chris Bryant]

I was at a tourism conference last Thursday, and our tourism offer is especially good at giving people the opportunity to visit places where films have been made. One of the biggest investors in our country in the past few years has been Tom Cruise, who has another film coming out in the near future. Many film locations are wonderful places for tourist visits. I notice the hon. Gentleman has gone from panto to “The Traitors”—need I say more? Of course, “The Traitors” was originally a Dutch format, but the BBC has made it better than anybody else made it, and has given it new life. I will not spoil it for anyone, but I thought the final episode was very unfair, ending as it did.

From the outset, the Chancellor and the Secretary of State for Business and Trade made our creative sector one of eight growth-driving industries at the heart of our industrial strategy. My right hon. Friend the Secretary of State for Culture, Media and Sport and I are developing a long-term sector plan, along with Baroness Shriti Vadera and Sir Peter Bazalgette.