Creative Industries

James Frith Excerpts

Monday 27th January 2025 Commons Chamber

[Mr James Frith (Bury North) (Lab)]

It has been heartening to hear colleagues underscore the significance of the creative industries. The Chancellor of the Exchequer identified them as one of the eight drivers of economic growth, and the Secretary of State for Culture, Media and Sport and the Minister here today have spoken passionately about their being our cultural and economic superpower. As representatives of the immense talent in Greater Manchester, the Secretary of State and I know well the enormous value brought by film, TV, gaming, publishing and, of course, music—a sector particularly close to my heart as a former musician, and singer of the only Manchester band nobody has heard of.

Across the UK, our creative industries are an ecosystem. Mutually supportive and interdependent, they are among the fastest-growing industries and have extraordinary potential to drive our nation’s No. 1 mission: economic growth. But the ecosystem is fragile and needs to be nurtured and supported in order to flourish, so we must take seriously, and respond to, the creative sector’s reaction to the Government’s consultation on AI in the sector.

Those in the sector are confused, alarmed and deeply concerned. Central to their fears is the framing of “rights reservations”—an opt-out system that threatens to rip the rug from under our prized sector, with sweeping changes proposed to copyright law. What is “rights reservations”? That which we call an opt-out system by any other name will still sound the alarm. Creators see it for what it is: an upheaval of the copyright protections they depend on, which threatens to do lasting damage to the sector. Copyright does not inspire hit songs, smash-hit movies or classical texts, but it is the lifeblood of our creative industries. It is what feeds investment, enabling musicians, writers, actors, designers, and businesses large and small, to earn a living from their work. Copyright is the foundation of what makes our creative industries what they are and could become.

Creativity is not an easy, anodyne process, and we should not outsource it to a method that reduces it to such. It takes blood, sweat, tears and countless hours. It does not just carry the creator’s joys or perceptions, their struggles or vulnerabilities, but often speaks to our own. What connects us to our creative industries is the human emotion they embody. Yes, AI can, will and already does assist creators. Musicians and artists have embraced technological innovation throughout history, and AI holds exciting potential to help consumers discover and engage with creative works. But to forfeit the humanity it takes to create, and suggest that AI can replace it, insults and will ultimately cost those who pour their lives into their craft, as well as those of us who love to soak it all up.

Proposals for new, broad exceptions to copyright, and the burden of opting out of having one’s life’s work taken without permission, undermine the very principles of copyright and, frankly, of trade and commerce. The proposals are a threat to the livelihoods of creators, especially smaller rights holders who lack the resources to navigate complex systems or enforce protections against unauthorised AI use. Those smaller, independent creators form the bedrock of our creative ecosystem. Without them, the intricate web that sustains the sector will unravel. The richness of our cultural landscape depends not only on headline acts, but on the countless independent creators who bring diversity and depth to this sharing industry.

Proponents of unfettered AI access to copyrighted works, who say that denying it will stifle progress, leaving us behind other territories, describe a false choice and present a regressive argument that suggests we should sacrifice creators’ rights for tech advances. What advance are we willing on, if it undermines the position of strength we start from? We already have divergence between territories on copyright, and the UK leads with strength here. Innovation should uplift us, not exploit. We do not need to weaken our cultural integrity and creative capital for a technological right of way.

All of us can find a space to love produced by our creative industries. In affirming this view, I wish also to distinguish between consumers and creators. Consumers engage with creations at the finish line; they need not understand the hours of labour behind their creation or the securities on which they are created. That is absolutely fine, but legislators, policymakers and industry leaders must heed the creator’s voice and recognise the existential threat that AI poses to their livelihoods if we forfeit copyright as we know it.

We must protect, cherish and celebrate the human spirit behind every brushstroke, investigation, edition, publication, note, verse and chorus, for they carry the joy, the struggle, the love and the loss, the hit and the miss. They express and emote. They relate and reflect to us our human condition: this human creativity—authentic, irreplaceable, deeply connected, often nebulous—defying the precise definition of AI. Artificial cannot replace authentic. Learned behaviour cannot replicate the human condition.

I hope this debate will amplify the voices of AI leaders who are advocating for the transparency and copyright frameworks that favour creators. The Government’s consultation is absolutely right to highlight the need for transparency. AI firms should have to disclose what they are using in their training datasets. This will enable fair licensing arrangements, with the burden on the purchaser of creativity and not on the producers of it.

This is a pivotal moment for our creative sector. It comes down to this: will we protect copyright and creators’ rights, or will we defer entirely to AI? We must not let proposals such as opt-out systems dismantle the protections that allow creativity to flourish. Let AI revolutionise our public services, productivity, precision and efficiency, but let the creative sector remain the authentic space that we all enjoy, as one of human expression. Creativity is not just a process; it profoundly connects us to one another and provides us with a shared humanity—not of just moments and movements but of memories that we live with forever. It falls to us to protect the muse, the struggle and the joys that define these marvellous creative industries. Let us ensure that creators, not algorithms, remain the first and last word in determining our cultural, economic and human advances.