Ultra-processed Food

Greg Knight Excerpts

Wednesday 21st June 2023 Westminster Hall

[Suzanne Webb (Stourbridge) (Con)]

I beg to move,

That this House has considered the health impacts of ultra-processed food.

It is a pleasure to serve under your chairmanship, Dr Huq. I have wanted to have this debate for some time and am grateful for the opportunity to lead it today. I have been deeply concerned about the impact of ultra-processed food on health outcomes and therefore on the NHS. I want to join the debate that others are having in the public domain. We need to ensure that we do not lose sight of the importance of addressing ultra-processed food and its health impacts.

Let me explain a little more about ultra-processed food, as it surprises me how few people know what it is. It is food that dominates the shelves of our supermarkets, much of the food advertising on television, and the multi-buy offers that customers see as they get close to the checkout. It is food that takes up half the average UK diet, with the largest consumption by children. It is food that is linked to heart, kidney and liver disease, cancer, depression and obesity. It is an underlying reason for many poor health outcomes. It is food that has been processed so much that it has little health value; the main ingredients include additives such as preservatives, emulsifiers, sweeteners, and artificial colours and flavours. Those ingredients destroy the integrity of the food itself, but do nothing for its nutritional value, as they are being whipped up into something more appetising with the help of emulsifiers.

[Sir Greg Knight (East Yorkshire) (Con)]

I congratulate my hon. Friend on securing the debate. Does she agree that there is a case for looking again at our food labelling laws, and perhaps for requiring ultra-processed food to carry a health warning rather like the warning required on cigarette packets?

[Suzanne Webb]

I thank my right hon. Friend for his intervention and will come to his point a bit further on in my speech.

Ultra-processed food tends to be high in fat, salt and sugar, and is highly addictive. There is fairly low awareness of what ultra-processed food is, but it is familiar in our shopping trolleys. It includes pizza, ice cream, crisps, mass-produced bread, breakfast cereals, biscuits, carbonated drinks, fruit-flavoured yoghurts, pre-packaged meals, sausages and other reconstituted meat products, and some alcoholic drinks—shock, horror—including whisky, gin and rum. Foods such as plain oats, cornflakes and shredded wheat become ultra-processed when the manufacturer adds sugar, flavourings or colourings. Plain yoghurt is minimally processed, but when sweeteners, preservatives, stabilisers or colourings are added, it becomes ultra-processed.

Although there is no universally agreed definition of ultra-processed foods, the above is a good description. They are all foods that we mainly love, but that are not good for us if they form part of a staple diet, and the UK is one of the biggest consumers per head of ultra-processed foods in Europe. Many of the things I have talked about are things that I have purchased myself and are in my shopping trolley half the time.

--- Later in debate ---

[Suzanne Webb]

Jim, it would be two.

Children and young people are not sufficiently protected from exposure to adverts for unhealthy products. It has been pointed out to me that Government research shows that TV and online advertising restrictions on food that is high in sugar and salt could reduce the number of children with obesity by more than 20,000. I therefore urge the Minister to look at that and bring the timeline forward. I think at the moment it is going to be 2025, but we could and must move faster. There should be a watershed for adverts for both ultra-processed food and products high in fat, sugar and salt, sooner rather than later.

A bigger light must be shone on the manipulative marketing tactics that companies use to lead us into consuming and over-consuming foods that are bad for our health. My office manager and my comms guy are advocates of disgusting microwave burgers, which further strengthens my resolve on the matter. When I first looked at the product that they are addicted to and that they shove in that microwave, I thought, “What is not to love?” It says that it is 100% beef—it tells me three times that it is 100% beef—and with that look, I was hooked. I thought, “I want one of those,” but then I read the side of the packet. It is in fact a composition of beef fat, soya protein, salt, wheat flour, stabiliser E451, dextrose, sugar, egg white powder, yeast extract, something called hydrolysed soya protein, barley malt extract and flavourings. It is 44% beef, so not quite the 100% beef that was advertised. In fact, it is a concoction of emulsifiers, preservatives, colourings and other things, which made it look like the tastiest 100% beef burger in the world. The beef was 100% beef, but it was actually only 44% of the burger itself. That is incredibly misleading. I nearly went out and bought it myself.

The obesity crisis is not helped by the overly aggressive marketing of highly addictive food. Let’s face it: if advertising did not work, companies would not do it. That is what encourages us to go out and buy such products. We saw it in the cigarette market. Changes were needed to advertising, starting way back in 1965, when the poor health outcomes from smoking were being understood. It was many years before one of the biggest health interventions, which was the ban on smoking in public places in 2007. I was one of those smokers many, many years ago. I think I gave up before it was banned in public places, but I can tell hon. Members that smoking is highly addictive, and it was sold to be highly addictive.

When I worked in logistics, the company pushed out the cigarettes into big lorries, which took them to the centres to sell. Even there, packs of 200 cigarettes were handed out to employees as an incentive at the end of the week: “Well done—they have done a great job.” People were allowed to smoke in their offices, although I believe that at the time they were not supposed to. Unhealthy food is now being peddled and pushed in a similar way. We really have to think about that. Something very akin to what happened with cigarettes is happening with ultra-processed food.

[Sir Greg Knight]

My hon. Friend is very generous in giving way. Does she agree that if we are to urge that ultra-processed food should carry with it a label warning, that warning should be in a typeface large enough to be read without the use of a magnifying glass, so people know what they are buying before they purchase it?

[Suzanne Webb]

I do not have the answer to that one. I will leave it to a conversation between the Minister, me and others whether that is the way we need to go with what the labelling looks like. Whatever the decision, I agree that it needs to be clear that that food is not 100% beef—that it is, in fact, 56% manufactured food and a tiny percentage of nutritious food. Something needs to be done to highlight that.

Many people will be saying that they did not know that the foods I have listed were ultra-processed. Let us take those lovely fruit yoghurts. I have been eating them for years and had not realised how processed they were. The simple fact is that you just need to buy plain yoghurt, put some fruit and oats on top and it is a really tasty product.

The impact of the intervention to ban cigarettes in 2007 was estimated by the British Medical Journal to be 1,200 fewer hospital admissions for heart attacks in the year following the ban. In the three months after the ban, there was a 6.3% drop in the volume of cigarettes sold in England. I believe it was around that time—it might have been a few years before—that I gave up smoking. The interventions at the time were working.

Is that what we need to do now? The Minister will be pleased to hear that I am not a fan of the nanny state, but I am a fan of the watershed and that is what is on my wish list. As for the regulators, they need to focus less on the ingredients in our food and more on how the processing of the food sold to us has an impact on our health. They need to address misleading health claims and confusing nutritional information that dominate many products found on supermarket shelves. Indeed, that leads into the point made by my right hon. Friend the Member for East Yorkshire (Sir Greg Knight) about how labelling what is in the product has to be clearer.