Children and Families Bill

Geraint Davies Excerpts

Monday 10th February 2014 Commons Chamber

[Jane Ellison]

This question came up in the other place, and we have always made it clear that we are seeking the power to make regulations in the event that the Government should decide to proceed with standardised packaging, having received the Chantler review and considered everything in the round. Making the decision on those powers now would enable us to proceed apace at that point. I hope that that clarifies the matter for my hon. Friend.

As I was saying, the Government would not necessarily use all the powers I have just described, and if we proceed, we will need to decide which aspects would be included in any regulations. The House would have the chance to comment further on the matter, through the affirmative resolution procedure, were the Government to decide to go ahead. It is prudent to take a comprehensive approach now, however, so that we can be prepared for the future.

[Geraint Davies (Swansea West) (Lab/Co-op)]

Having had a background in multinational brand management, I know why multinationals invest hundreds of thousands of pounds in brand graphics and mnemonics to exaggerate sales. Does the Minister not agree that that proves that blank or standardised packaging would have an impact on sales?

[Jane Ellison]

That is for the review to comment on. I hope that hon. Members will understand that I am not trying to be unhelpful in not responding in detail to their interventions. We have put in place a process that we think will be the most robust way of making policy in this area, and I hope that the hon. Gentleman will forgive me for not commenting in detail on his point. I am sure that the review is looking in detail at all these aspects; they were certainly explored during the consultation.