Gagan Mohindra
Main Page: Gagan Mohindra (Conservative - South West Hertfordshire)Department Debates - View all Gagan Mohindra's debates with the HM Treasury
(4 years, 2 months ago)
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Kemi Badenoch
I know that my right hon. Friend the Secretary of State for Work and Pensions and my right hon. Friend the Chancellor have spoken about that specific issue many times in this Chamber. What I would say to the hon. Gentleman is that poverty, deprivation and various factors are contributing to health inequalities. That is something we do know. Those issues will not be solved by a year-long review. They need to be looked at across Government, as he says, and the Government are absolutely committed to that. We talk over and over again about levelling up. That is absolutely the ambition of this Government and we will do it in the ways that we believe are best.
Mr Gagan Mohindra (South West Hertfordshire) (Con)
I welcome the update from my hon. Friend and applaud her on the excellent work she is leading in this arena. Will she tell the House what steps she is taking to improve public health communication, especially to those communities that are normally harder to reach?
Kemi Badenoch
We have worked with the covid comms hub in the Cabinet Office and ministerial colleagues to build on the way public health messages are delivered effectively to ethnic minority people. In addition to the central marketing campaign, we have spent approximately £4 million to reach ethnic minority people through tailored messaging, strategically chosen channels and trusted voices. Additional funding and resources from the central campaign are also used to reach communities in specific regions, supporting local authorities to deliver bespoke translated material on request.