Destination Management Organisations

Lord Vaizey of Didcot Excerpts

Tuesday 8th June 2021 Lords Chamber

[Baroness Barran (Con)]

The Government recognise the role that regional transport authorities can play in providing information and assistance to visitors, as my noble friend has outlined, particularly when they co-ordinate that work with the DMOs. I have already mentioned the £25 billion provided to support the sector, which has been one of the worst hit; we have supported over 87% of businesses in this area.

[Lord Vaizey of Didcot (Con)]

The Government’s support in that respect is very welcome. One of the themes of these questions is greater co-ordination between DMOs and greater co-ordination of funds. Are the Government planning a big domestic marketing campaign, given that Matt Hancock has turned us into a captive audience for domestic tourism?

[Baroness Barran (Con)]

We are currently working with VisitBritain, VisitEngland and local partners, including DMOs, to champion the diverse tourism offer we have in this country through the Enjoy Summer Safely campaign. We spent £19 million on domestic marketing activity last year, and much more is planned for this year.