Artificial Intelligence: Creative Content

Earl of Clancarty Excerpts

Thursday 15th May 2025 Lords Chamber

[Baroness Twycross (Lab)]

I wholeheartedly agree with the noble Baroness in her tribute to Andrew Norfolk and on the power of investigative journalism. It is important for us to remember that creative industries are already using AI technologies—38% of creative industry businesses have already used AI technologies, with nearly 50% using AI to improve business operations. I use that as an example to make it clear that this is not an issue of the AI tech giants versus creative industries; it must be about both and about getting the regime right so that we can deliver—and protect our creative industries through the regime that we will bring forward following consideration of the consultation.

[The Earl of Clancarty (CB)]

My Lords, if the Government feel that our relationship with the American tech companies is so important for the country’s financial stability that they cannot introduce protective legislation for the creative industries, then they must be honest and say so. They must not treat the public like fools.

[Baroness Twycross (Lab)]

My Lords, I am not treating anybody like a fool, and nor are the Government. We want to get this right and to make AI work for everyone. We are 100% clear that creatives and the creative sector should be properly rewarded. We need to get it right. While I understand that noble Lords want to use the vehicle of the legislation that is going through the House currently to lever in procedure, process and policy now, we want to get this right. We will revert to Parliament in due course on the result of the consultation.