Smoke-free Society by 2030

David Jones Excerpts

Tuesday 23rd March 2021 Westminster Hall

[Andrew Rosindell (in the Chair)]

I remind hon. Members that there have been some changes to normal practice in order to support the new hybrid arrangements. I remind hon. Members participating virtually that they are visible at all times to each other and to us here in the Boothroyd Room. If Members attending virtually have any technical problems, they should email the Westminster Hall Clerks. Members attending physically should clean their spaces before they use them and as they leave the room.

[Mr David Jones (Clwyd West) (Con) [V]]

I beg to move,

That this House has considered reduced-risk smoking products and proposals for a smoke-free society by 2030.

It is a pleasure to serve under your chairmanship, Mr Rosindell, albeit from such a long distance. I am pleased to see the Minister there too. At the outset, I declare my interest as an honorary life fellow of Cancer Research UK.

This is not the first occasion on which I have raised the need to pursue the goal of a smoke-free society. I raised it previously in a Westminster Hall debate in 2019. I continue to pursue this issue because the ills of smoking continue to persist and they will continue to trouble our society for many years to come unless we take action now.

Today, I speak with hope. This year, we have an opportunity that we must embrace. Our exit from the European Union has provided us with the opportunity to take control of our own policy to improve public health, to contribute to the Government’s levelling-up agenda and to enhance the United Kingdom’s reputation as a world leader on tobacco harm reduction. The Minister’s Department is currently reviewing the regulations that have in recent years transposed the EU’s tobacco products directive into UK law and the Minister has committed to producing a new tobacco control plan this summer. I hope that in her remarks today she will set out what progress the Department has made in the process and confirm the plan’s anticipated publication date.

Since the last Westminster Hall debate that I secured on this issue in June 2019, the Government have committed to delivering a smoke-free society by 2030. There is no time to waste, and nor should we waste the opportunities that we have this year. The needs of the 7 million people in the UK who, sadly, still smoke must remain at the forefront of our minds. If my right hon. Friend the Chancellor is listening, I am sure he will be pleased to hear, especially in these difficult times, that nothing I propose this morning will require any expenditure by Her Majesty’s Treasury.

It should, of course, go without saying that smoking kills. While the number of people who smoke has fallen in recent years, the problem is still real, and it is a problem that reflects inequalities. We might not all see it in our constituencies, but there are large parts of the country where smoking rates remain troublingly high. The health costs of tobacco consumption fall disproportionately on the poor, ethnic minorities and those suffering from mental health conditions. Disadvantaged communities across the country are being left behind and the inequalities gap is getting worse.

In addition, statistics from the Office for National Statistics show that intention to quit has gone down almost year on year since 2015. Analysis by Cancer Research UK indicates that the Government are not on track to meet the new smoke-free 2030 target. In fact, its modelling predicts that adult smoking prevalence in England will not reach 5% until 2037. The pace of change needs to be around 40% faster than projected to deliver the ambitious target, so now is the time to act. It is time to make use of our newly restored policy making freedoms to make a difference with the forthcoming tobacco control plan.

The Minister’s predecessor closed the last Westminster Hall debate on this issue by saying:

“We will continue to be driven by the evidence.”—[Official Report, 26 June 2019; Vol. 662, c. 335WH.]

I am sure that approach is something that the Minister will be happy to endorse now, and it is something that I believe will set us on the right course to make the difference. Making a difference starts, first, with understanding that the fundamental problem with smoking is the smoke—the combustion. Acknowledging that should be the core principle under which we regulate. While it will always remain the case that smokers should aim to quit completely, if they are unable to do so, there are now many non-combustible alternatives that they can try, which will be less harmful to them.

Secondly, making a difference means that we cannot take our foot off the pedal in introducing further barriers to cigarettes and other combustible tobacco products. I am not generally an advocate for high taxes, but I can see the benefit of using taxation to increase the price gap between combustible and non-combustible products. We must do more to secure our borders to ensure that smugglers from abroad do not profit from health inequalities here.

Thirdly, and most importantly, making a difference means helping smokers who cannot quit smoking to change to something that is less harmful for them than cigarettes—products that are not combustible. The forthcoming tobacco control plan gives us the opportunity to take a fresh look at the new products and innovations in the UK, as well as those that we could have now that we have left the European Union. To make the most of that range of products in a sensible and controlled way calls for the creation of a new, reduced-risk smoking products category, to provide a robust regulatory framework.

It is important that products be regulated and controlled to ensure that they are used in the right way, but they will not be sufficiently effective if we do not get the information about them out to smokers. We have made great progress on tobacco harm reduction over recent years, but both those elements—regulation and information—should be addressed if we are to give ourselves the best chance of reaching the smoke-free 2030 goal.

We have seen great results from e-cigarettes, and Public Health England recently found that in every region of England quit rates involving a vaping product were higher than those for any other method. However, while they have worked for many smokers, e-cigarettes are not a panacea. In fact, nearly half the smokers in Britain have tried vaping, but did not continue. Now the number of vapers is falling, which should be a cause for concern for us all.

There are two measures that the Government can take to address the issue. The first concerns communications. Existing communications are not cutting through. When it published its annual vaping report last month, PHE said:

“Thousands more could have quit except for unfounded safety fears about e-cigarettes.”

Does the Minister agree that we could do better at communicating directly and clearly to smokers the harm reduction benefits of e-cigarettes and, indeed, all reduced-risk alternatives? The Government could, for example, allow the use of cigarette pack inserts or even online communications as ways to reach smokers directly.

The second measure concerns the nicotine level in e-cigarettes. The EU imposed a seemingly arbitrary 20 mg per ml limit on e-cigarettes, under its directive. The fact is that many smokers do not find that sufficiently satisfying to lead them to make a permanent switch away from combustible cigarettes. Now that we have the freedom to do so, we should look at setting our own limit at a level that would make the products more effective.

E-cigarettes will, however, never be the answer for all smokers. Nicotine pouches, which have been on sale in the UK for only a year or so, have rapidly grown in popularity. Around 100,000 people already use them. I understand that a reason for that is the success of point-of-sale advertising and the ability to advertise online. At present the products are not regulated beyond our general consumer protection laws, so they could benefit from being part of a sensible framework.

The use of heated tobacco in the UK continues to grow. Sales increased by 270% in the past year alone. The benefit is that there is still tobacco in the product, but it is not combustible. As I mentioned in the previous debate, 70% of heated tobacco users give up smoking altogether, but at the moment smokers cannot hear about those products, as they can hear about others. That is where smokers could benefit even more from receiving the targeted information that I mentioned earlier, online or from shopkeepers.

Finally, snus is another tobacco product and is currently not legal in the UK owing to a ban imposed by the EU. In Scandinavian countries such as Sweden, which are exempt from the EU ban, the availability of snus has had an enormous positive impact on smoking levels. Lifting the ban would show that our policy is driven by evidence, making the UK the true global leader in tobacco harm reduction. If all these smoke-free products were part of the controlled framework, with the same regulations, we would give smokers the best possible chance of moving away from cigarettes and we would give the country as a whole the best possible chance of achieving a smoke-free 2030.

Before concluding, I must touch on the opportunities that Brexit offers us in tobacco harm reduction. Every two years, we send officials from the Minister’s Department to the conference of parties to the World Health Organisation’s framework convention on tobacco control, a body that has taken positions that run completely counter to our own. Worryingly, just last month the WHO proposed a ban on vaping. The Minister will undoubtedly have noted the remarks of Clive Bates, an expert and the former director of the anti-smoking group Action on Smoking and Health, who said that that proposal was “irresponsible and bizarre”.

When we have attended the COP before, we have had to conform to the views of the EU grouping. This year, we will be attending, albeit perhaps only virtually, in our own right. This is the opportunity that I urge the Minister to consider. We have a strong story to tell on tobacco harm reduction at home, and we now have the freedom and ability to embrace bold, innovative new policies, such as those I have suggested this morning; so will we simply go along to get along at the COP, or will we do what is right by taking a bold and progressive stance in favour of tobacco harm reduction and proudly defend our own domestic position? I believe there is much that the world can learn from our approach, and I therefore urge the Minister to make the tobacco control plan one that will help us to deliver a smoke-free 2030, and one that we can showcase to the world later this year.