Tobacco Products (Plain Packaging)

Chris Ruane Excerpts

Tuesday 3rd September 2013 Westminster Hall

[Chris Ruane (Vale of Clwyd) (Lab)]

Ignatius Loyola, who founded the Jesuits, said:

“Give me the boy at seven and I will give you the man.”

I think that the strapline for the tobacco advertising industry is, “Give me the child smoker at 12 and I will give you the early grave.”

The advertising industry is finely honed. It uses psychology, science, art, craft and design to get a message across. It is not just happenstance or chance; the packages that cigarettes come in are dedicated to capturing hearts and minds. I am holding one—this is what we are talking about here today. This is a “super-slim” cigarette. What 12-year-old girl would not like to be super slim? It is a fine, elegant-looking bullet—or cancer stick. See this other one I am holding up. Guess who it is aimed at—14-year-olds. These packages will be responsible for hundreds of thousands, if not millions, of deaths of UK citizens over the next few decades. It is the most pernicious form of advertising in the country.

[Ian Paisley]

I appreciate what the hon. Gentleman is saying, but I remind him that in 2008 the then Health Secretary, the right hon. Member for Kingston upon Hull West and Hessle (Alan Johnson), said in a statement to the House that:

“there is no evidence base that”

plain packaging

“actually reduces the number of young children smoking.”—[Official Report, 16 December 2008; Vol. 485, c. 945.]

He had sought to introduce the policy himself, but then dismissed it.

[Chris Ruane]

I thank the hon. Gentleman for that intervention. He is right. Labour did many good things. We curtailed advertising. We introduced the ban on smoking in public places. But we did not do enough and we need to do more. When I spoke about this package at an anti-smoking do in Parliament, JTI—Japan Tobacco International—had a spy in the room and wrote to me afterwards, saying, “Mr Ruane, you’ve got it all wrong. These are called 14s because there are 14 cigarettes inside the packet.” It was a Miss Laura Oates who castigated me and she went on to criticise the Labour Government for not doing enough on proxy purchasing.

I agree: I think that we should take up Miss Laura Oates’s cry for more pressure on the tobacco industry and concentrate on that. This is just one step in the campaign to cut and then eliminate smoking in the UK. Thanks go to Laura Oates for suggesting other campaigns as well. I think that we should have a whole string of them over the next 10 years. It should be a long-term policy to—

[Roger Williams (Brecon and Radnorshire) (LD)]

Will the hon. Gentleman give way?

[Chris Ruane]

No, I will not; I have given way once.

It should be a long-term policy to eradicate smoking in our country. The tobacco industry is very successful at capturing young hearts, minds and lungs, to such an extent that 567 children a day start smoking. A majority of those smokers will continue smoking until the day they die—early.

The industry has been forced to get new recruits because people are dropping off on the other end. Mature people, adults, older people are stopping smoking. They are also dying—150,000 people a year are dying, so the industry needs to get new recruits as early as possible; the earlier it gets them, the more profitable it is. If it can get 50 or 60 years of smoking out of a 12-year-old, that is much more profitable than getting an adult at the age of 18. It is an extra six years of profitability, built on the back of that child’s life—or death.

I know that we should not be party political, but the Government have back-pedalled on this issue and that of the unit pricing of alcohol. There is time for a rethink. There is a lot of co-operation and support in the Chamber and outside. We ought to work together to force this issue and force it quickly.

[Mr David Nuttall (Bury North) (Con)]

It is a pleasure to serve under your chairmanship, Mr Hollobone. I have managed to constrain the urge to intervene, in accordance with your exhortation to us this morning, so I will be reluctant to accept any interventions myself, on the basis, as you said, that we want to have as many speakers as we can.

I am, as most people in the room know, I suspect, on the side of my hon. Friend the Member for Cities of London and Westminster (Mark Field) and the hon. Member for North Antrim (Ian Paisley) in this matter. I take the view that plenty of measures are already in place to protect children from smoking. Let us face it: it is already illegal to sell cigarettes to children.

The principal point that I want to make to start with is that we ought to be taking more measures to enforce the laws that we have already. There is already a ban on advertising, a ban on the display of cigarettes in large supermarkets, which is shortly to be extended to all shops, and a ban on smoking in public places. We already have extensive education measures.

What really starts children smoking is peer pressure. We have seen that, as a result of all the measures in place already, the numbers of people smoking are falling. Government figures from the general lifestyle survey show a national fall in the number of smokers, from 39% in 1980 to 21% in 2011—19% in England and 24% in Scotland and Wales. I have never met anyone who, when I asked why they smoked, said, “I took up smoking because I was attracted by the colour or style of the packet and I wanted to have one in my pocket.”

[Chris Ruane]

Get rid of it, then.

[Mr Nuttall]

It is all very well saying that, but the Minister said in a previous debate that the new packs were not going to be plain packaged at all, but were going to have lots of glamorous, glitzy holograms on them in different colours. [Interruption.] The Minister did not say “glamorous”, but she did mention different colours and holograms. The point is that I never met anyone who said that it was the packet that made them want to take up smoking.

--- Later in debate ---

[Barbara Keeley (Worsley and Eccles South) (Lab)]

It is a pleasure to speak in the debate under your chairmanship, Mr Hollobone. As an MP for Salford, I want to speak because smoking, smoking-related deaths and lung cancer rates are all too high there. One in four of the population in Salford smoke, which is a much higher rate than the average of one in five people in England as a whole. Consequently, we have much higher rates of smoking-related death and a higher incidence of lung cancer, with 175 new cases of lung cancer diagnosed each year. The worst statistic is perhaps the Cancer Research UK estimate that around 1,000 children in Salford start smoking each year; that addiction will kill one in two of them, if they become long-term smokers.

Early evidence from Australia on the introduction of plain packaging suggests that branded cigarette boxes can influence the perception of smoking among young people and that plain packaging might help the fight against starting smoking, which is what is important to me. In a study there, 70% of those interviewed who smoked from plain packets said that they thought that the cigarettes were “less satisfying”, and they rated quitting as a higher priority than those who continued to smoke from a branded pack. In an important separate online study, 87% of the children interviewed rated plain packets as “uncool” and said they would not want to be seen with them.

There is, therefore, weight behind the argument that cigarette packaging is the last legal form of tobacco advertising and that it has an influence on young people’s perception of smoking. That is why it is really important that we take action to introduce plain packs.

In the previous Parliament, we introduced a ban on smoking in public places and it made a difference. I visited Copenhagen earlier this year, and found myself in public places where people were lighting up. It is easy to forget how unpleasant it is to be in a public place where people are smoking and to come home with clothes and hair stinking of smoke, but worse is the effect of second-hand smoke on health. Since 2002, tobacco advertising has been banned from TV, billboards and sports such as Formula 1; the next step is to tackle the advertising on the packaging.

In 1950, 80% of men and 40% of women smoked. Cigarette advertising at that time used images of doctors and celebrities to promote the different brands. One brand even used images of Santa Claus smoking.

[Chris Ruane]

I mentioned two packs earlier. One I was not able to get hold of for today, despite my trying. It is a lovely 1950s retro pack, which opens up to show nice pink cigarettes inside—very appealing to a 12-year-old. What does my hon. Friend think about that kind of retro advertising by the tobacco industry?

[Barbara Keeley]

It just shows that all these methods are being used to attract smokers—particularly, and sadly, young smokers. To think that we once used Santa Claus to claim that a brand was easy on the throat. We have heard of the damaging impacts and the dreadful way in which people die.

I congratulate the stop smoking services in Salford, particularly for their programme that focuses on reducing smoking in families with children under 16. Research has shown that, if children do not see their parents smoking, they are less likely to start smoking themselves. Many of our programmes in Salford are targeted at families. I think it is true that most smokers do not want their children to start smoking.

All the advertising is pernicious. It focuses on young people, and on young women who want to remain slim and, for heaven’s sake, in the past, it used Santa Claus and doctors. It is time we moved on to take the next important step to close down cigarette advertising by introducing plain packs. It is time to prevent children and young people from starting smoking—I do not want to continue to see 1,000 children a year in Salford starting to smoke—and to reduce the large numbers of people affected by smoking-related illness and early death, in my authority and across the country.