Six Nations Rugby Championship: Viewing Access

Chris Bloore Excerpts

Tuesday 4th February 2025 Westminster Hall

[Charlie Dewhirst]

I could not agree more. I hope that the hon. Lady’s local clubs will play a key role in the rebuild of the national side and that there will be a few more victories in future.

Returning to listed events, the broadcast rights must be offered to the main free-to-air terrestrial broadcasters on fair and reasonable terms. The aim is to ensure that events are made available to all television viewers and are placed in groups A and B. Any group A events must be shown in full and live by the qualifying broadcaster, but group B can have live coverage on subscription services, as long as the highlights are then provided to free-to-air terrestrial broadcasters.

Currently, group A events include the Olympic and Paralympic games, the men’s and women’s football world cup finals tournaments, the men’s and women’s European football championship tournaments, the FA cup final, the Scottish FA cup final, the grand national, the Wimbledon tennis finals, the rugby union world cup final, the Derby and the rugby league Challenge cup final. Group B, which only needs highlights on free to air, is test cricket matches played in England, non-finals play in Wimbledon, all other matches in the rugby union world cup finals tournament, the Commonwealth games, the world athletics championship, the cricket world cup where home nations are playing in the final or semi-final, the Ryder cup, the Open golf championship and the Six Nations.

In terms of basic viewing figures, the Six Nations outperforms a number of events already in group A. England games regularly have in excess of 4 million viewers, which is higher than either the Derby or the rugby league Challenge cup final.

[Chris Bloore (Redditch) (Lab)]

I congratulate the hon. Member on securing the debate. He mentioned his previous occupation, and we had this discussion when the RFU did a deal for England home games in the Six Nations and, I think, for away games against France. We saw a big difference in viewership figures for those England games, which fell from an average of 4 or 5 million to just 2 million. With the Six Nations games now averaging 8 million, it would be a huge drop if we were to return to those sorts of numbers. Perhaps the RFU, and those making this decision, should keep that in mind, particularly when we are trying to get as many people as possible to watch these games.

[Charlie Dewhirst]

I agree with the hon. Gentleman. It is important that we get the timings of the games and everything else right so that we optimise the broadcast number. As we have seen with various experiments in recent years, whether games take place on Friday nights or Sunday afternoons, rather than the traditional Saturday afternoon, also has a bearing. That all needs to be taken into account, as I am sure it will be as the negotiations progress in the coming months.

As has been mentioned, the tournament attracts about 120 million viewers—a clear demonstration of its popularity. The Six Nations matches involving the home countries should be moved from group B to group A to ensure that this much-loved tournament continues to have the broadest possible reach. That is vital for the health of the game, from elite level down to the grassroots.

Watching our international teams through free-to-air coverage of the Six Nations is often the only exposure fans will have to professional rugby. For many of us across the UK, the opportunity to watch elite club rugby in person is a postcode lottery. My own constituency of Bridlington and The Wolds in East Yorkshire is equidistant from three of the closest English premiership teams: Leicester, Newcastle and Sale. Anyone with the vaguest grasp of geography will know that none of those is remotely close to where I live.

In my part of the world, the grassroots game is therefore the bedrock of local rugby. Clubs such as Bridlington, Driffield, Hornsea and Pocklington do an incredible job of introducing hundreds of boys and girls to the sport every year, ensuring the continued strength of the amateur game. To take one example, Driffield fields six senior teams—four men’s teams and two ladies’ teams—and has minis and juniors at every age group from under-sixes to under-16s. Those are the epitome of community sports clubs, but many of those kids gave rugby a go only because they wanted to be the next Marcus Smith, Finn Russell or Liam Williams. I suggest that watching the Six Nations, and being inspired by it, is a huge part of the pathway to taking up the sport.

My final point is less about sport and more about our United Kingdom and our friends in Ireland, France and Italy. No other tournament pits England, Ireland, Scotland and Wales against each other, every year, in such a high-profile event. All of us love to use the games to bring up old rivalries and have a cheap dig at our neighbours. However, it is an occasion that shows that there is so much more that unites us than divides us.