(2 years, 3 months ago)
Public Bill CommitteesQ
Poppy Wood: I think it goes without saying that the algorithmic promotion of harmful content is one of the biggest issues with the model we have in big tech today. It is not the individual pieces of content in themselves that are harmful. It is the scale over which they spread out—the amplification of them; the targeting; the bombardment.
If I see one piece of flat-earth content, that does not necessarily harm me; I probably have other counter-narratives that I can explore. What we see online, though, is that if you engage with that one piece of flat-earth content, you are quickly recommended something else—“You like this, so you’ll probably like that”—and then, before you know it, you are in a QAnon conspiracy theory group. I would absolutely say that the algorithmic promotion of harmful content is a real problem. Does that mean we ban algorithms? No. That would be like turning off the internet. You have to go back and ask, how it is that that kind of harm is promoted, and how is it that we are exploiting human behaviour? It is human nature to be drawn to things that we cannot resist. That is something that the Bill really needs to look at.
In the risk assessments, particularly for illegal content and content that is harmful to children, it explicitly references algorithmic promotion and the business model. Those are two really big things that you touched on in the question. The business model is to make money from our time spent online, and the algorithms serve us up the content that keeps us online. That is accounted for very well in the risk assessments. Some of the things around the safety duties do not necessarily account for that, just because you are risk assessing for it. Say you identify that our business model does promote harmful content; under the Bill, you do not have to mitigate that all the time. So I think there are questions around whether the Bill could go further on algorithmic promotion.
If you do not mind, I will quickly come back to the question you asked Eva about reporting. We just do not know whether reporting is really working because we cannot see—we cannot shine a light into these platforms. We just have to rely on them to tell us, “Hey, reporting is working. This many pieces of content were reported and this many pieces of content were taken down.” We just do not know if that is true. A big part of this regime has to be about transparency. It already is, but I think it could go much further in enabling Ofcom, Government, civil society and researchers to say, “Hey, you said that many pieces of content were reported and that many pieces of content were taken down, but actually, it turns out that none of that is true. We are still seeing that stuff online.” Transparency is a big part of the solution around understanding whether reporting is really working and whether the platforms are true to their word.
Q
Poppy Wood: Absolutely. I know that children’s groups are asking for minimum standards for children’s risk assessments, but I agree that they should be across the board. We should be looking for the best standards that we can get. I really do not trust the platforms to do these things properly, so I think we have to be really tough with them about what we expect from them. We should absolutely see minimum standards.