Broadcasting

Bob Stewart Excerpts

Tuesday 18th October 2016 Commons Chamber

[Mr Lammy]

It is clearly not possible for a young person, or even a slightly older person, who is not situated in London or does not have parents who can put them up and see them through, to take up those opportunities. It will exclude swathes of people, and the standard has to be higher.

In the previous debate, there was much reflection on other broadcasters, and some people asked me, “Why are you picking on the BBC?” Let me be clear: I will always consider myself a tremendous friend of the BBC. In my own television viewing and radio listening habits, I constantly switch on the BBC and I am really pleased with so much of its output. But because it is the national broadcaster, it has a higher standard. I pay tribute to my good friend Baroness King, who is leaving the UK to go to the United States but who has done a great job as head of diversity at Channel 4. She has led the way, and Channel 4 is being bold on targets, taking a 360° approach and setting clear guidelines for its independent producers. It is leading the debate consistently, bringing people such as Idris Elba into this place to lead the public conversation. My challenge to the BBC is to say, “We expect you to occupy the same territory and to go further.” It should not be about this House leading the BBC in that direction: the BBC should, to some extent, lead us in the future. We expect a higher standard, and the public purpose should ensure that reflecting and representing the diversity of the UK is embedded into the BBC.

[Bob Stewart (Beckenham) (Con)]

In any large organisation, including this place, people are always being identified by their peers, with people saying, “That fellow or that lady is going to go to the top.” It seems a bit rich to say that the BBC should not do that when all organisations have that sort of culture. I do not think it means to have it.

[Mr Lammy]

The hon. Gentleman is of course right, but more often than not, when we rely on those statements and they come to pass, we miss out on seeing and looking at people who do not fit the mould, most often—I say this with great respect—of the white, upper-middle-class men who have occupied that role in the past. It might have been said about the leadership of the hon. Gentleman’s party in the mid-1970s that “So-and-so is going to take that role,” and Margaret Thatcher did not fit the bill. Of course we get people occasionally breaking through, but I am saying that, really, our national broadcaster has to do a lot more. When we look at the top leadership team over consecutive years and decades, progress in this regard really has been quite slow.

The crucial point is that we need to see progress in terms of the BBC’s latest diversity strategy, which was announced in April and runs to 2020. Off-screen employment is just as important as on-screen employment, as the hon. Member for Maidstone and The Weald (Mrs Grant) suggested in her excellent contribution, so a pledge to have a workforce at least as diverse as any other industry is welcome. The make-up of senior management and leadership positions is arguably more important than who is being hired as apprentices or runners, so targets of 50% women, 15% ethnic minorities, 8% people with a disability and 15% LGBT individuals in leadership roles is an ambitious goal, but it represents a huge step forward.

It is important that diversity requirements are embedded into contracts with suppliers and independent production companies commissioned to produce content. Yesterday, the BBC unveiled new commissioning guidelines that make it compulsory for independent production companies to “consider” diversity and state that there will be “a conversation” about diversity plans ahead of all commissioning decisions. One has to ask, what does that actually mean in practice? The new guidelines use the word “consider” 12 times, but do not set out any specific minimum requirements except to have a diversity and inclusion policy in place. In fact, the guidelines only use the word “must” once: people “must” tell the BBC if they cannot work with these guidelines.

The BBC has committed to opening up its budgets to independent production companies by removing all existing in-house guarantees except for news and news-related current affairs. By the end of the current charter period, 100% of drama, comedy, entertainment and factual hours will up for grabs, and in 2019 competition will also be introduced into children’s, sport and non-news current affairs programmes. In this new “era of the indies” this will become increasingly important. If the BBC is serious about reaching the ambitious targets it has set for itself, it needs to be clear about what is expected of independent production companies. I have to say that guidelines requiring only “consideration” or “a conversation” about diversity appears weak.

In contrast, Channel 4’s commissioning diversity guidelines state that at least one of the lead characters must be from an ethnic minority background, or have a disability, or be LGBT, that at least 15% of the production team must be from an ethnic minority or have a disability and that at least one of the senior directors, editors or producers must be from an ethnic minority or have a disability. That is much bolder. I was watching Channel 4’s “National Treasure” last week—a wonderful four-part drama touching on the terrible issue of sexual abuse in our society. Julie Walters was wonderful, as were her grandchildren. It struck me as I watched the programme with my wife, having put our own mixed-race children to bed, that the two lead white characters were well-known actors, but their grandchildren were mixed race. I thought, “Great! They have done it.” They had reflected gently what was needed—this episode was not central to the storyline—and there it was: a reflection of my family and my children that is rarely seen on television. That is how it can be done, which is why I am surprised that considering or thinking about a conversation is all we have had in the BBC context.

There has obviously been a debate raging for some time; it has been led by Sir Lenny Henry, to whom I pay tribute. We have seen a 400% increase in the number of programmes produced in the English regions and outside the M25 since 2003, which must be a good thing. We celebrate that fact that television is being made in parts of our country where it was not previously made. It brings us back to the business of embedding and hard-wiring diversity as a consequence of the decision. We do not want to lose out because of the attempt to make TV in Wales, Scotland and beyond. I recently met the BBC director of content, Charlotte Moore, and I gained a real sense of her commitment to the issue, which was one I really wanted to raise.

Let me raise again a point that others have made about the now very important position of Ofcom for the BBC. Ofcom’s chief executive, Sharon White, recently warned that the BBC is falling short on stories that reflect all the nations of the UK and their communities. Last year, Ofcom’s review of public service broadcasting found that over half of BAME viewers felt that they were under-represented in public service broadcasting. Ofcom is well aware of the issues, and it is now up to the new regulator to hold the BBC to account if it falls short on its promises. I hope that the Minister will be able to update us in his later remarks on how the Government plan to ensure that the provisions of the charter and agreement are acted on. It seems clear to me that the BBC must be required to publish full data on all elements of its diversity and equal opportunities policy and that Ofcom must analyse and evaluate the data to come to a judgment on progress made each year.

Another important point is whether the BBC’s targets, which are, after all, only an aspiration, should be combined with a minimum standard or benchmark. I hope that the Minister will confirm today that the Government will call on Ofcom to set the minimum standards for BBC diversity, in terms of both on-screen portrayal and off-screen employment.

We have made real progress on making this issue central in the charter, and I congratulate the Government on achieving that. Now is an important moment for our country, emphasised greatly by the social division that exists in Britain at this point in our history. We do not want to see ethnic minorities turning to first-language stations abroad. We need that national conversation, which must be complex and rich. Difficult though it sometimes is to achieve, a lot of people are paid quite a lot of money to get this right. Now is a time when we must get it right, so that I am not here in five years’ time having the same debate about ring-fencing, targeting and the BBC taking diversity seriously.