Welsh Food: Protected Status

Ben Lake Excerpts

Tuesday 15th December 2020 Westminster Hall

[Virginia Crosbie]

I absolutely agree with my hon. Friend. I am looking forward to tasting those delicious plums he talks about.

[Ben Lake (Ceredigion) (PC)]

I congratulate the hon. Member on securing the debate. I fully agree with her on the importance of protected indicators. A few applications for Welsh produce, such as Gower salt marsh lamb and Cambrian meat, have been going through the European certification process but have not been able to complete it. Does the hon. Lady agree that it is a good idea that these products and others that started the European journey are prioritised under the new UK scheme?

[Virginia Crosbie]

I absolutely agree that Wales does punch above its weight. Welsh lamb and beef have long been recognised for their quality. Our farmers practise high standards of animal husbandry and pastureland management, working primarily on family-run farms. That means that, when people see the prestigious GI mark on our meat, they will know that those lambs and cattle were born and reared in Wales, that they roamed freely and ate from our lush, naturally watered pastures. All of that means that customers are assured that the meat they are buying is of the very best quality.

Welsh products make up 10 of the 12 most recent GI applications for the UK, showing the position of Welsh farmers and producers at the forefront of this important scheme. The Welsh holders of GIs make best use of the opportunity made available to them, working collaboratively to support each other’s businesses. Producers often support and champion each other to grow together. That feeling was echoed by Fay Francis, the GI consultant, who recently spoke to members of the all-party parliamentary group on geographically protected foods, who said,

“Wales has an impressive ‘family’ of Welsh GI products which promote the heritage and culture of Wales. Hopefully, with the UK GI scheme, Wales will have more new GI applications from Welsh producers who recognise the potential value attaining GI status can have for their business.”

As we prepare for our departure from the European Union, we are investigating methods to ensure that the high standards of British goods enhance our trade opportunities overseas. To that end, the UK Government are working with their global trading partners to transition the EU free trade and other sectoral agreements. We are exploring the potential for new agreements with international trading partners, including commitments relevant to the recognition and protection of UK GIs, and GIs from the rest of the world. As GIs represent around 25% of UK food and drink exports by value, approaching £6 billion in export value, it is clear that they will play a central role in future trade.

The recently announced UK-Japan comprehensive economic partnership agreement is an example of how we will offer new protection for more iconic UK goods in future. That will clearly improve the awareness and recognition of key UK brands within the Japanese market, which includes protection for Anglesey sea salt from my constituency.

I know, having spoken with my hon. Friend the Member for Rutland and Melton (Alicia Kearns), who chairs the APPG on geographically protected foods, about the clearly huge significance that the status can have for businesses. My hon. Friend has many protected foods in her constituency: Rutland bitter, Stilton cheese and the delicious Melton Mowbray pork pie, whose GI was vital to stop external manufacturers counterfeiting the economically valuable Melton Mowbray moniker. My hon. Friend the Member for Copeland (Trudy Harrison) has the celebrated Lakeland Herdwick sheep in her constituency. The meat from those sheep is famous for its flavour, which is, of course, second only to Welsh lamb.

I also welcome the new research funded by the UK Government recently which will advise on how to better promote UK GI brands and underpin a new promotional strategy. Over the coming weeks and months, we will see an increased awareness of our GI brands, within the UK and overseas. GIs not only give a quality mark when a product is retailed, but they have a natural affinity to food tourism. The Welsh products with GI status epitomise our culture, heritage and tradition. Tourists and locals alike flock to events such as the Beaumaris food festival to sample local delicacies ranging from cheese to ice cream and sausages to cider, all made using high quality, locally sourced produce.

One of the first geographical indicators awarded in Wales was for Halen Môn, Anglesey sea salt, which has opened an award-winning saltcote and visitor centre, encouraging tourists to learn about the production process and purchase their products. On my recent visit, I appreciated the opportunity to learn more about its products and meet the wonderful staff, including Eifion Jones, the dispatch team leader. As the UK county most dependent on tourism, it is vital that Anglesey’s businesses take every opportunity to boost revenue and re-invest in our community.

I would like to end by asking the Minister to confirm that the UK Government will continue to invest in the new scheme to secure its future. Do the Government recognise the importance of supporting food producers, especially post-Brexit? Is her Department working closely with the Department for International Trade to bring meaningful benefits to food producers? I look forward to a future where Anglesey sea salt is found in the finest foreign cuisines all over the globe and Welsh lamb and beef are even more recognised delicacies internationally. I especially look forward to tasting more food that is awarded the special recognition of a geographical indicator.

We are soon approaching our departure from the European Union and across the country a year of unrest has led to concerns about the opportunities for businesses in the upcoming years. As the party of business, we must open doors for UK producers. One of these is the geographical indicator that elevates our products above their world-wide competitors and drives success for their owners.