Health: Flu Vaccine Research

Baroness Thornton Excerpts

Wednesday 23rd November 2011 Lords Chamber

[Baroness Thornton]

My Lords, the recently published Department of Health report on winter preparedness says that by the end of the 2010 flu vaccine season, only about 50 per cent of those under 65 years old in the clinical risk groups had been vaccinated. The Chief Medical Officer states that we need to,

“ reach or exceed 75% uptake”,

of this group and for pregnant women. Unlike Scotland and Northern Ireland, I understand that this year there will be no advertising campaign in England to raise awareness of the importance of flu jabs. Will the Minister rethink this policy to ensure that this target is achieved?

[Earl Howe]

My Lords, the difficulty with advertising is that there is no evidence either way as to whether an advertising campaign has an impact on vaccine uptake, although there is no doubt that it has an impact on vaccine awareness. Without a marketing campaign last year, it was notable that the flu vaccine uptake was very similar to that achieved in previous years. We believe that the best way to access those who are at risk is through GPs. We know that from surveys that ask patients what has prompted them to get vaccination.