Baroness McIntosh of Hudnall
Main Page: Baroness McIntosh of Hudnall (Labour - Life peer)My Lords, my noble friend Lady Benjamin is right. As we all know, she has formidable experience in this area and is a passionate supporter of children's television in the UK. We believe that with around 30 dedicated children's channels in the UK, our younger viewers have a wide choice of programmes. Two of these are public service broadcasting channels: the BBC services of CBeebies and CBBC. I hope that my noble friend agrees that the BBC is fulfilling its public duty by making certain that these channels play a very important role in the provision of high-quality children's programmes in this country.
My Lords, will the Minister answer the question that the noble Baroness, Lady Benjamin, has just asked? It was not about whether CBeebies and CBBC are good providers but where they stand on the electronic guide. As I know to my cost, having searched for them in the interests of giving my grandchildren something worth watching, you have to go right down to number 71 on the electronic programming guide to find CBeebies. I do not think that that is high enough. Will the Government put pressure on Ofcom to make it better?
The noble Baroness makes an important point. I am sorry if I did not stress that Ofcom is an independent body that decides these things, and the communications review will be looking at this. The prominence of a children's programme is decided by Digital Multiplex Operators Ltd, DMOL, and other operators.