Video-sharing Platforms: BBFC Ratings

Baroness Kidron Excerpts

Thursday 4th March 2021 Lords Chamber

[Baroness Barran (Con)]

Absolutely. The Government welcome Netflix’s decision and, as I mentioned earlier, we continue to work with a number of the providers in this area.

[Baroness Kidron (CB) [V]]

I refer the House to my interests on the register. Age rating is just one of the many tools needed to build the digital world that children deserve, but it is hugely important to children and families that are looking to curate an age-appropriate experience. Is the Minister aware that Apple and Google app stores routinely advertise apps and games as suitable for four-plus and nine-plus for services whose own terms and conditions state that they are only for 16-plus or adult use? This means that a child or parent will download an app on the false understanding that it is age appropriate. Does she agree that there is little point age-rating individual pieces of content if the largest companies in the world continue to mislabel products and services on an industrial scale?