Baroness Kennedy of Cradley
Main Page: Baroness Kennedy of Cradley (Labour - Life peer)Department Debates - View all Baroness Kennedy of Cradley's debates with the Leader of the House
(4 years, 6 months ago)
Lords ChamberMy Lords, the Minister mentioned the digital imprint scheme that was announced last May. However, the Government announced that they could not possibly bring it in for the election that we just had in December. When will the Government bring in this imprint regime that will allow voters to have financial transparency and assess the credibility of online advertising? Will it be in place for the elections in May?
We are absolutely clear that we want to introduce that mechanism as quickly as we can. It will ensure greater transparency. As the noble Baroness said, it will make it clearer to the electorate who has produced and promoted online political materials. I would love to be more specific about the timing. Unfortunately I cannot, beyond saying that we will make an announcement in due course and will do so as speedily as we possibly can.