Gambling Advertising

Baroness Bloomfield of Hinton Waldrist Excerpts

Thursday 3rd May 2018 Lords Chamber

[Lord Ashton of Hyde]

Yes, absolutely. We are looking proactively. We issued a call for evidence; the consultation hinted at areas where there was a lack of evidence. I believe that GambleAware will produce more evidence later this year. We of course accept that there are issues to do with protecting vulnerable people and children. That is why these matters have been addressed in the consultation, and our response will follow in due course.

[Baroness Bloomfield of Hinton Waldrist (Con)]

My Lords, I am not sure that the research methodology has kept up with the development of social media. Can my noble friend the Minister reassure the House that attention is being given also to computer games aimed at children, which are designed specifically to instil the same addictive thrill that may lead to gambling habits?

[Lord Ashton of Hyde]

Yes, my Lords; I know concerns have been raised about gambling-style games or gambling games that use cartoon imagery, for example, because they may appeal to children. Last October, the Gambling Commission together with the ASA, the Committee of Advertising Practice and the Remote Gambling Association took steps to make sure that online gambling companies remove advertising from websites and third-party media likely to appeal to people aged under 18. I emphasise again that that is one area where the current code, a voluntary but effective form of regulation, allows things to move quickly without relying on legislative time.