Asked by: Ayoub Khan (Independent - Birmingham Perry Barr)
Question to the Department for Digital, Culture, Media & Sport:
To ask the Secretary of State for Culture, Media and Sport, what progress her Department has made on supporting growth in the visitor economy of the West Midlands.
Answered by Chris Bryant - Minister of State (Department for Culture, Media and Sport)
The West Midlands has been a key participant in the Destination Development Partnership (DDP) pilot, led by VisitEngland. The DDP pilot is testing a new model of collaborative working between national and local tourism bodies to strengthen destination management, improve the visitor offer, and drive sustainable growth in the sector. The West Midlands pilot has brought together local and regional partners to align strategies, build capacity, and promote the region more effectively to domestic and international visitors.
DCMS continues to work closely with VisitEngland and local stakeholders to build on this progress and ensure the West Midlands visitor economy continues to thrive.