Creative Industries

Alice Macdonald Excerpts

Monday 27th January 2025 Commons Chamber

[Alice Macdonald (Norwich North) (Lab/Co-op)]

I am pleased to have the opportunity to speak in this important debate. I want to focus on three areas: our potential in Norwich, education and supporting freelancers. The creative industries are something that I am passionate about. I grew up in Norfolk, and for much of my childhood my mother ran the local arts centre in King’s Lynn. Particularly in rural areas, we sometimes forget the value of arts and culture. As a councillor in Southwark, I held the culture portfolio, and I saw at first hand the many systemic challenges facing our creative industry.

I want to pause briefly on the rosy picture painted by the right hon. Member for Daventry (Stuart Andrew). As the hon. Member for Cheltenham (Max Wilkinson) just alluded to, local government faced huge cuts under the Conservative Government, and we saw a reduction in council spending on arts and culture. I think it is important to recognise the huge impact that austerity has had on our creative industries.

[Dame Caroline Dinenage (Gosport) (Con)]

I am sure the hon. Lady would also recognise that there will be sites in her constituency and beyond that were saved during the pandemic by the actions of the then Government. Some £1.57 billion in the culture recovery fund protected cultural venues up and down the country from what was potentially an existential crisis.

[Alice Macdonald]

I recognise that point, but as a culture portfolio holder I saw that we increasingly had to bid for small pots of money, without overall systemic funding. We were able to keep all our libraries open, but many local authorities were forced to make difficult decisions. I recognise that there were some decisions during covid, but they were against a backdrop of long-term cuts to our cultural sector which we also need to recognise.

Let me move on to some of the brilliant places I have in my constituency and in Norfolk. Data from the Creative Industries Policy and Evidence Centre shows that clusters of creative businesses support positive economic, social and cultural change across the UK, not just in major cities. My own city of Norwich has been identified as an emerging creative cluster. It is a world-class UNESCO city of literature, home to the National Centre for Writing and the wonderful creative writing course at the University of East Anglia, which counts Ian McEwan, Rose Tremain and, more recently, Emma Healey, as graduates. Norwich was even the first city to adopt the Public Libraries 1850 Act. Today, it is home to the wonderful Millennium library—it is also a library of sanctuary, which is very important at the moment—and the Sainsbury Centre for visual arts. I particularly want to highlight the “pay what you can” model it has just introduced to ensure that culture is accessible to all. Before Christmas, I saw the world premiere of Carlos Acosta’s “Nutcracker in Havana” in Norwich, which has now come to London. As well as investing in opportunities outside London, we can also learn a lot from what we see in those areas.

On skills, we have a great ecosystem in Norwich. We have: the University of East Anglia, which I mentioned; the Norwich University of the Arts, supported by the Arts and Humanities Research Council to invest in a new immersive screen facility in Mile Cross in my constituency, which will help to create good quality jobs for the future; and City College Norwich, with cutting-edge digital teaching facilities. We are also home to many entrepreneurs and start-ups. I really welcome what the Minister said about ensuring access to finance. I visited Akcela, a start-up incubator, which highlighted that that is one of the biggest barriers to SMEs in our area.

We have a huge amount of potential in Norwich, a lot of which is not known about. In my role as one of the Members of Parliament for that city, I want Norwich to be recognised for what it is: a centre of innovation and creativity, as well as a very historic and beautiful city to visit. We have a huge amount to be proud of, but we need joined-up action at all levels to unlock it. As I have heard from many in the sector, we need stability and certainty, which I know the Government are determined to bring.

I want to ask the Minister about a few specific areas. I welcome the £40 million funding he referenced for the Create Growth programme, the UK Games Fund and the UK Global Screen Fund. It would be good to understand how businesses in my area can benefit from that funding. The UK Research and Innovation’s creative clusters programme, delivered via the Arts and Humanities Research Council, has been shown to boost regional economic growth. Norwich has yet to benefit from creative cluster investment. Will the Minister update us on that programme, so that more regions can benefit?

We have touched on devolution, which is a big topic of conversation in Norfolk right now, as it is in many areas across the country. I welcome the ambition to give local areas more control over growth and skills, which is a big barrier in this area. Can the Minister also assure me that the creative industries will play a key part in devolution and that for areas such as Norfolk, where we do not yet have a devolution deal or a mayoral combined authority, we will not lose out on investment while that goes through its journey? I welcome the recently published Norfolk growth strategy from our county council and the local business board, which lays out a pathway to how we can maximise the creative industries.

Let me turn now to education. We have seen, and data shows, that there has been a decline in people studying creative subjects at further education and higher education level. We saw the value of creative education talked down under the previous Government, even though we know it is important to invest in it as well as subjects such as science. I hope the Government’s curriculum review will restore creative education to the heart of our schools and ensure that all pupils can benefit from studying music, theatre, creative writing and more. If creative education is not central to the school curriculum, we know it becomes the domain of the wealthy and more privileged. We must open up opportunity to all children irrespective of their background or which school they go to.

When I was a child, I was able—as I am sure many Members were—to benefit from free music lessons. Although the cello does not get much of an outing any more, I note the importance of music lessons in school. Too often, music provision is not stable across the country and can be insufficient. Will the Government commit to improving and expanding music teaching in schools, and ensure that the workforce is valued and treated with respect? I also want to make a point raised by one of my constituents regarding the need for young people with special educational needs and disabilities to get extra support, in particular the need for people with autism to get into arts and the broader creative sector.

Finally, a note on freelancers. As I mentioned, I was the cabinet member for culture as we came out of the pandemic. I heard from many freelancers about the very difficult impact the covid pandemic had on them, and a feeling that too often, and not just in that period, their voice is not heard in the sector. Freelancers comprise a large proportion—about 28%—of the creative sector workforce. Freelancing comes with many benefits such as flexibility, but many risks too, such as low pay and a lack of entitlement to a range of workplace rights. I hope the Minister, in his closing remarks, will update us on support for freelancers, including any conversations with the Department for Business and Trade pertaining to the Employment Rights Bill.

There are many areas that could be discussed in this debate and I have touched on a few of them. We have discussed AI at length, but my constituents have also raised with me the importance of getting the balance right in that area. Overall, it is clear that the Government recognise the benefit of the creative sectors and will invest in them. I think the Minister will be invited to every single place in the country, but I hope he might come to the east of England to see how much there is to offer. I look forward to working with him and his team to maximise that benefit.