(1 week, 6 days ago)
Lords ChamberMy Lords, I start by offering sincere apologies for not being able to contribute at Second Reading. I am afraid that I had to attend a close friend’s funeral. I did, however, manage to be in the Chamber for the latter part of that debate. I have watched the debate back on Parliament TV, updated myself via Hansard and, where able, attended most of the Committee. I also apologise if parts of what I say might have been more appropriate for Second Reading, but I feel that your Lordships may deserve a bit of background on why I feel privileged to offer some reflections to the Committee on this matter. This may, mercifully, be the only substantial contribution that I make on the Bill.
I declare my interests, as set out in the register, specifically having around 12 years of direct experience in sports governance, but also make an admission. First, I have been a lifelong Chelsea supporter and, as an excepted hereditary, I have of course passed that unfortunate affliction down to my sons and even to my nine year-old daughter who, yes, plays football—although she confessed the other day to having considered the unthinkable: supporting Manchester City. Given Chelsea’s recent form, though, I hope that she will now revert to her inherited team.
I support my noble friend’s amendments that try to define the objectives of the regulator, as well as others that have already sought to address the actual purpose of the Bill. Where I hope we will eventually get to is that something can be financially sound, resilient and sustainable, and grow and be successful. We have already discussed that if sustainability is the sole rationale and motivator for this legislation, sustainability could have a far lower bar and be an inhibitor to growth and success. Given the context of being one of this country’s greatest exports, the success of the English Premier League and now the English Football League is not solely dependent on their sustainability. There is much more to it. I suggest that they are successful not simply because of their sustainability, or unsuccessful because of the lack of it. They are deemed successful because of a whole host of factors, be that results on and off the pitch, financial sustainability, fan engagement or community outreach, to name but a few. Are growth and success not things that we should ask clubs, leagues and all stakeholders to strive for? What enables them to be successful and what should we try to support through the Bill?
In my view, and as we have heard from other noble Lords, the UK is globally successful in the game of football, and the Premier League, the EFL and other successful domestic leagues have grown to a position of global prominence because of various factors, including the game’s heritage and the English language—the lingua franca of football, as indeed it is with most global sports. Football is successful in the UK because of the pro-business environment in this country, which encourages foreign investment into our game and, ironically, is potentially threatened by aspects of the Bill.
We must also credit the consistently strong leadership of the Premier League, its global appeal through strong marketing and its willingness to embrace expertise from abroad in players, coaches and support staff. Some of your Lordships might remember that this pursuit of excellence and diversity was strongly criticised in the first few years of the Premier League’s existence. It was seen as a threat to homegrown player development and that talent progressing up the pathway to the national team—an attitude that I think we can all now agree has been shown up by the recent successes of our national teams.
More broadly, football’s success relies on this country’s position in the world and, yes, the crucial part played by our strong domestic marketplace, characterised by the role that a fiercely loyal fan base has in supporting the leagues and their teams. Above all, it is the ability of so many of the clubs in the UK to build brands around themselves—some of them mega-brands—that has led to five of the top 10 best-supported clubs in their global reach being from the UK, with just one from Germany, one from Italy, one from France and two from Spain. The bottom UK-based team in that top 10, Arsenal, has over 40 million followers on Facebook alone, with a fan base that extends far beyond these shores.
All these factors are more complex and, frankly, equally as important as some of the simpler definitions contained in the Bill. Growth and success are what the Bill should seek to preserve, enable and maybe protect, rather than inhibit. To repeat: the Bill should be about preserving and promoting growth and success, not just ensuring, for instance, sustainability.
Do we measure success simply by sustainability or should we seek a broader, more detailed and more accurate set of definitions—a higher bar as a North Star for this Bill, as suggested by my noble friends Lord Markham and Lord Parkinson in their Amendments 56 and 58? This could be a subtle but fundamental tweak to what this Bill is trying to achieve.
My Lords, I will speak to both amendments in this group, to which I have added my name. I am very grateful to my noble friends who have spoken to them, particularly my noble friend Lord Wrottesley, who brings many years’ experience of sports governance. The Committee is grateful to have had his insights. These two amendments attempt to expand the objectives of the regulator under the Bill. These objectives will be fundamental guiding principles by which the regulator will have to abide and will inform its operation from its conception.
Amendment 56 introduces two new objectives into Clause 6. The first is a growth objective and the second a financial investment objective. The growth objective is not intended to encourage a more activist regulator, to reassure the noble Lord, Lord Watson of Invergowrie. We do not want to see the regulator take further action than necessary; we want it to have the growth of the sport constantly in mind so that, when it carries out its other duties, it does not restrict the ability of clubs to look forward and plan for the future. I take his point about our wording on the number of clubs; we want to see the growth of football, so if new clubs spring up and enter the pyramid then he and I would jointly welcome that objective. However, I take the point that this would create more work for the regulator and the regulatory regime. As he will see from our wording in proposed new paragraph (d), what we have suggested as metrics
“includes, but is not limited to”.
It is an attempt to point to some metrics for growth, but if there are better ways of doing it then we are certainly open to hearing them.
By trying to focus the mind of the regulator on growth, we would ensure that, when it is drafting its rules or working on the levy or financial thresholds it may set, it will always have regard to how its work and rules will allow clubs to grow. We mean not financial growth but growth in every aspect. That is why Amendment 58 tries to expand on the meanings of the growth objective and gives a number of examples in the legislation. As it sets out, that objective would include the
“continued … expansion of all aspects of regulated clubs and specified competitions”.
We want clubs to be able to increase their revenues so that they can continue to invest in the future of the game, not just for their own sake but for the whole pyramid, and help the regulator achieve its financial sustainability objective. We also want them to increase their match-day attendance, TV viewership, fan base and more.
The focus on growing the fan base relates to an amendment to which the Committee has already given some thought, which called for the inclusion of current and prospective fans in the stated criteria for the sustainability of English football. In a similar vein, this amendment is trying to stress the importance of expanding the fan base of English football and appealing to future supporters as well as current ones.
I will also address the inclusion of a financial investment objective, as my noble friend Lord Markham set out in moving his amendment. This would seek to ensure that the regulator always considers the impact of its actions on the security of future investment in English football. As all noble Lords will know, professional clubs in this country would not be the world leaders they are today or command the fan base that my noble friend Lord Wrottesley set out without significant investment. This amendment does not attempt to place any restrictions on the regulator but, as with the growth objective, seeks to keep it on the straight and narrow so that it exercises its functions only ever in a manner that genuinely benefits football.