Does the hon. Gentleman also agree that in the light of Ofcom’s new diversity obligations, the make-up of the UK population should be better reflected in terms of personnel and senior management?
That is a very insightful point about something that we can work together to monitor.
I was talking about employing people from every social background. The BBC has a duty to reflect the nation it serves. That means informing and entertaining licence fee payers, as is set out in the charter, but the BBC must also do more to encourage and support British talent regardless of ethnicity, gender, sexual orientation, disability or social background. It is well placed to do that because, almost uniquely, it has a strong and visible presence across the country. There are BBC studios in Birmingham, Bristol and Belfast. The BBC has offices in Leeds, Nottingham, Glasgow, Edinburgh, Cardiff and many more places too numerous to list. It has a duty to reach out to the communities on its doorstep.
The BBC has significantly expanded its apprenticeship programme. I commend director-general Tony Hall for that but, as my hon. Friend the Member for Ashfield (Gloria De Piero) points out, there is far more we can do. According to research carried out in 2015 by the Department for Culture, Media and Sport, over nine in 10 jobs in the creative economy are done by people in more advantaged socio-economic groups, compared with 66% of jobs in the wider economy. That has to change.