BBC World Service

Lord Soley Excerpts

Tuesday 17th May 2011 Lords Chamber

[Lord Howell of Guildford]

Of course that is absolutely right and my noble friend is extremely well informed on these matters. In fact, I really wanted to say to him that when he spoke about these matters the other day, I said that he was “misinformed”. On reflection, I think that that is too strong a word, and I apologise to him for it. He was correctly drawing on the BBC World Service circular, but that did not quite present the whole picture about the fact that the 24-hour service is being maintained in one form or another—although it is perfectly true that live broadcasts have been curtailed.

Nevertheless, as I mentioned in my Answer, we are working on specific projects under the Arab Partnership Initiative, and we hope that that initiative will be expanded and, therefore, that opportunities for more support for the service will expand. I should add that if one looks at the totality of the projection of our soft power communication with the Arab world, since between November last year and February there has been a 263 per cent increase in online BBC Arabic usage, a 949 per cent increase in requests for Arabic TV online streaming from the BBC, and a 559 per cent increase in online video requests. No one can say that we are backward in promoting the British message, persuading, using influence and communicating in a highly effective way with the turbulent Arab world.

[Lord Soley]

Has the noble Lord taken into account the very important fact that not just in the Middle East but in Iran as well television coverage is particularly important and that it is much more expensive than radio coverage? Will he give the House an undertaking that, in looking at these figures, the Government will take into account the additional cost of TV coverage to the Middle East and Iran to make sure that we do not undermine this crucial part of our soft power?

[Lord Howell of Guildford]

The noble Lord is quite right. As I indicated in the figures that I gave, although radio remains immensely important, the trend is towards television becoming the dominant leader. We can see from the enormous rise in the influence of Al-Jazeera just how powerful it is and how important it is to promote our own TV services. Therefore, although I cannot give precise undertakings on precise figures, that is clearly a high priority.