Creative Industries

Lord Rowe-Beddoe Excerpts

Thursday 3rd November 2011 Lords Chamber

[Lord Rowe-Beddoe]

My Lords, I declare my non-pecuniary interests as president of the Royal Welsh College of Music & Drama, which has some 600 students, 15 per cent of them from overseas, and as president of the Wales Millennium Centre—a workplace of 1,000 people.

It is apparent from the interest displayed this afternoon that many of your Lordships fully appreciate the significance of the cultural industries in the UK, measured in terms of economics, employment, education, cultural impact and social well-being. It is also pleasing to note some of the supportive activities that have taken place since our last debate on the topic in your Lordships’ House over two years ago. One example has already been mentioned—the Government’s establishment of the Creative Industries Council in September. The economic impact of the creative industries has been clearly recognised in that council through the joint chairmanship of the Secretary of State for Business, Innovation and Skills and a Minister from the Department for Culture, Media and Sport.

DCMS figures relating to the third quarter of 2010 state that some 1.3 million jobs are to be found directly within the creative industries. We also know that the export of services in 2008 totalled £17.3 billion—some 4.1 per cent of all goods and services exported from the UK that year. In a 2009 UK Trade & Investment survey, business leaders cited the provision of arts and culture as a critical determinant in investment location decisions—even more important than a favourable tax regime.

I am pleased to refer to some recently published NESTA work which is the outcome of a two-year collaboration between the Universities of Birmingham and Cardiff. This work seeks to identify and understand the dynamic of regional hotspots in creative excellence and activity. NESTA reinforces the contribution that the creative industries make of more than £50 billion to the economy each year. NESTA identified a special case for media production in Cardiff and states:

“Cardiff should … be seen as the locus of a Media Production cluster where production for broadcasting is tightly integrated with digital media services”.

Such recommendations dovetail in a most helpful way with the review of the creative industries, The Heart of Digital Wales, led by Professor Ian Hargreaves for the Welsh Assembly Government in March last year.

HSBC’s report, The Future of Business 2011, has independently identified Cardiff as a possible hub for Britain’s creative industries. This report also claimed that the UK’s creative industries now represent 6.2 per cent of the total economy, a sector which, it states, is proportionally the largest of any in the world, with 2 million people employed across a broad range of activities from video games to the performing arts. Britain’s leading position is reflected in the fact that over two-thirds of international advertising and branding agencies have their European headquarters in London.

I am happy to join the commendations made earlier about the BBC. The BBC has taken an important step in Cardiff by completing construction in September of 175,000 square feet of HD-ready film studios, which will provide a permanent, purpose-built home for four of its flagship dramas—“Casualty”, “Doctor Who”, “Upstairs, Downstairs” and “Pobol y Cwm”. Some 500 or more people will be working on site, of which some 20 per cent are new jobs.

Equally exciting in these times of very high youth unemployment is the BBC’s commitment to start an apprenticeship scheme in the next month, in partnership with the independent sector and Skillset Cymru. The BBC will select 24 apprentices and provide on-the-job practical training and experience as well as classroom-based college learning leading to a level 3 certificate in creative and digital media. Twelve-month work placements will also be available with BBC Cymru Wales and with independent film companies.

Finally, perhaps I may say a brief word on Conservatoires UK, another vital factor for employment within the creative industries. The eight members across the United Kingdom provide world-class training in music, and two or three of them in drama and dance as well. I mention it because a key objective of these conservatoires is to produce performers and other professionals across the sector, which is vital to the continuing global recognition of the quality and reputation of the UK’s creative skills. Their work is not only to be applauded but measured by their importance in terms of employability. Graduates from these special institutions are among the most successful in terms of their professional engagement. The continued level of funding by both central and devolved governments is vital to the ongoing extraordinary contribution made by this small sector.