Ticket Sales: Dynamic Pricing

Debate between Lord Londesborough and Baroness Twycross

Wednesday 11th September 2024 Lords Chamber

[Lord Londesborough (CB)]

My Lords, like it or not, dynamic pricing, driven by supply and demand, has been with us for centuries and is a key ingredient of economic growth. Does the Minister agree that Sir Keir Starmer’s pledge last week to

“make sure that tickets are available at a price that people can actually afford”

is at odds with the Government’s number one mission? Is the Prime Minister committed to economic growth or—with apologies to Oasis—is this a case of “Definitely Maybe”?

[Baroness Twycross (Lab)]

Noble Lords will note that I have taken a deliberate decision not to quote song titles. The Minister of State, Chris Bryant, described people being able to access live events as “a joy”. The joy of live events should be available to everyone and that has to be reflected in fair pricing.