Football Governance Bill [HL]

Debate between Lord Goodman of Wycombe and Lord Hayward

Committee stage
Monday 2nd December 2024 Lords Chamber

[Lord Hayward (Con)]

My Lords, I rise to support the amendment in the name of my noble friend Lord Jackson. I will concentrate particularly on both the impact assessment and what my noble friend Lord Maude was referring to: the impact on small businesses. Following on from the comments of the noble Lord, Lord Birt, when I made my comments at Second Reading, I emphasised that my concerns are not that there are no problems; the question is how we actually tackle the problems that exist in the industry while not damaging the success.

I have made a number of references to the impact assessment, and I quoted from it earlier today. On page 8, paragraph 17, it states:

“This Impact Assessment (IA) provides evidence and analysis to support the government’s case for intervention”.

I am concerned after reading the impact assessment that, as my noble friends Lord Jackson and Lord Maude identified, the impact is not on the big companies. Anybody who has sat on the side of an industry, as I did when changes were made to licensing law, for example, knows that it is not the big companies that are affected by such changes. They have the resources. It is the small companies that are confused, concerned and lost. They do not have a specialist to deal with the minutiae of a clause. I was the chief executive of the British Beer and Pub Association at the time, and it was an enormous task to guide smaller companies through the issues they faced. For me, the impact assessment dramatically underestimates the impact that small companies face in these circumstances.

I will come back to other elements later, but I am particularly concerned—and am referring to page 53 onwards—about the identified benefits that are supposed to accrue to the industry. The costs are dealt with, but I must admit that I am not convinced. On the indirect benefits, paragraph 225 comes up with a wonderful sentence:

“These indirect benefits are extremely difficult to quantify, given the range of variables that will affect the profitability of individual football clubs. Therefore, these are not quantified in the appraisal”.


Paragraph 227 says:

“These benefits are extremely difficult and speculative to quantify and therefore are not quantified in the appraisal”.


The noble Baroness, Lady Taylor, will no doubt be relieved that I have not entered into any word counts on this occasion.

On accruing benefits for the community, paragraph 233, on page 54, states:

“The model states that the results of this contingent valuation survey of football users and non-users shows that people positively value the club they support/their local club and would be willing to pay an annual subscription to support it”.


I find myself at a loss to believe that my noble friend went round the streets of Wycombe or any other community and asked, “Would you be willing to pay X sum to support the club?” The suggestion that large parts of any population are

“willing to pay … to support”

their local club is really stretching credibility far.

This comment was made as a result of some work undertaken by Ipsos, an organisation for which I have high regard and with which I deal on polling. But the next paragraph, 235, refers to the following:

“DCMS guidance states that a lower bound”—


I am not sure whether the authors intend “bound” or “band”—

“95% confidence interval of willingness to pay (WTP)”.

That is rather like talking about turnout at a general election by asking people whether they are going to vote. I checked with a pollster this morning, and the mean answer given is 80%. The turnout at the last election was 60%, so there was an error of a quarter or a third, depending on whether you go upwards or downwards. To suggest that you can quantify the willingness of a community and people in the street to pay to support their local club stretches the bounds of credibility.

But on page 56 we have a breakdown, in detail, of the willingness of each region of the country to pay a sum to support its local club. There has been infinite reference to the fact that the support for clubs crosses from one place to another. Therefore, if you are contributing in the north-east or in London you may not be willing to pay to support a specific club. It is not surprising that London is identified as the place where people are most willing to supply most money, but it does not say whether the sums involved include a season ticket. Many of the people who answered the question will have thought, “Well, I actually pay in the form of a season ticket already and therefore I am contributing”.

What is depressing about the impact assessment is that it goes into such detail in relation to the benefits that will be gained from this legislation, but there is no attempt to identify what the clubs will have to pay. I am not talking here about the Premier League clubs; I am talking about the small clubs. In her response to the points that I and others raised at Second Reading, the Minister said that the costs would be proportionate. But no figures are given. I find it barely credible that such detail can be provided to identify how much people from each different area of the country are willing to pay, but there is no calculation of the cost for a small club.

That is where the important issue—the questions raised by my noble friend Lord Jackson—arises. People can concentrate on Premier League clubs, but we are talking here about regulating over 100 clubs. People do not realise that the impact will be on the small clubs. The Government need to be honest before this legislation passes, and to identify the probable burden for each of the small clubs, because without that information it is not appropriate to pass into law a football regulation Bill.

[Lord Goodman of Wycombe (Con)]

I rise to support the amendment of my noble friend Lord Jackson and to speak further to the points raised by my noble friends Lord Maude and Lord Hayward about large clubs, small clubs and financial burdens.

We are presumably all agreed that large clubs are better able to bear the cost of regulation than smaller ones. My noble friend Lord Hayward referred a moment ago to 100 clubs, but if some noble Lords have their way, it will be more than 100 clubs. We have already heard today, as we will hear as the Bill develops, proposals to tack on to the Bill corporate social responsibility, net-zero obligations and so on. There are amendments tabled to tack on to the Bill specifically the National League North and National League South. I am sure that the Minister would resist any such amendments, in the same way that the Government will resist most of the amendments that come forward. But as my noble friend Lord Moynihan pointed out at Second Reading—if he did not, I am sure other noble Lords did—the Bill is shy about saying which leagues will be covered by the regulator.

The Government have made it very clear that it will be the pyramid—the top five leagues—but the point is that at any future date the Government might change or, heaven help us, the Minister might move on and be replaced by someone else. At that point, the Government could bring forward by regulation changes to the scope covered by the regulator in order to bring in the National Leagues North and South, or other leagues. Even more small clubs would then be covered by the regulator and have to bear the costs. My noble friend’s amendment is a wise, precautionary one, not only in dealing with the measures the Government are proposing to bring within the scope of the Bill, but as a hedge against other leagues being brought within the scope of the regulator in the future.