Friday 11th January 2013

(11 years, 10 months ago)

Lords Chamber
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Lord Giddens Portrait Lord Giddens
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My Lords, I want to comment on the relationship between the press and the internet with regard to the Leveson inquiry. I shall do so partly because this has not been discussed in much detail by previous speakers and partly because I would like to seal off a possible escape route from the implications of Leveson in relation to the famous “last chance saloon”. I am not entirely sure what that metaphor of the last chance saloon actually means; in the cowboy films that I remember, the hero went in and drank sarsaparilla, whatever that was. But sarsaparilla was thought to be a very innocent drink and the others insulted him, so he shot them. What this has to do with press freedom I am not sure. It is a more obscure metaphor than one might imagine.

We are living through a period of big transition in our society. One by one the institutions of our system are being peeled back, as if by a giant can-opener, and what is inside is not always all that delectable. This has happened, as everyone knows, in the banking system, in Parliament, in the police, in television and of course in the press. I do not think that one can see this as coincidental; it is clear that the internet and new information technology are playing a major role here—in other words, transparency and openness are being forced upon institutions in a much more thoroughgoing way than was ever true before.

The relationship between the press and the internet is obviously a complicated one. In some respects, it has clearly advanced the cause of investigative journalism. In all the areas that I have just mentioned, the press has played a fundamental part. That is an affirmation, if one were needed, of the indispensable role of a free and responsible press in a democratic society. It was the dogged persistence of one particular newspaper that served to uncover press behaviour that, as the Leveson report says,

“at times, can only be described as outrageous”.

That has been quoted many times.

Personally, I find Lord Justice Leveson’s work exemplary and his arguments for a self-regulatory system, driven by incentives and underpinned in law, irrefutable—I therefore disagree with the noble Lord, Lord Trimble, who spoke before me—and there have been some very powerful speeches today that have backed that up. However, what of the argument, which is made quite often these days, that the rise of the new media makes regulation of the press redundant? The newspapers, as several speakers have mentioned, are experiencing dwindling sales, in part because of the internet, which is a sort of chaotic free-for-all. Why regulate an industry that is doomed anyway? Many say that that will simply accelerate a decline from which we will lose.

Speaking as a social scientist who looks at these issues historically and in some detail, I have to say that that argument seems to be wholly wrong and actually against the best interests of the press itself. I offer three main reasons for this. First, although, as the noble Lord, Lord Trimble, said, it is commonly heard now that the printed press is on its last legs and might not survive even another 10 or 15 years, I would be very sceptical about that argument, based on what has happened to previous media. It used to be said, for example, that television would destroy cinema. That has not happened; now we simply have two forms existing alongside each other. It used to be said that television would destroy live football but actually the opposite has happened. I do not believe in such predictions, and I think that there is a future for the classical printed press alongside the internet. The question is what that future will be.

Secondly, it is clear the papers will exist in substantial part online, but it is fairly clear that there is little future for them if they are driven by a race to the bottom. Innumerable websites already specialise in outrageous opinions and endless tittle-tattle. There is no real possible competition for a newspaper in that context, so they will have to look for another model.

Thirdly, it seems that newspapers will survive and prosper online only if they generate trust and create revenue, either through attracting advertising, which has always been crucial to newspapers, or through charging their customers or both. If one examines it in detail, each strategy has far more chance of success if readers recognise that certain standards of reliability and authenticity are guaranteed.

We should note that this applies to strictly online newspapers. We might note the success of the Huffington Post, for example, which has been used widely across the world, but which is quite often translated into printed sources. Articles from that source appear in orthodox newspapers very often, but they do not appear there first. I conclude therefore that a regulatory system of the kind set out in the Leveson report is not only of benefit to the public but also to the press itself, and possibly indispensible to its secure future.

All the institutions I mentioned at the beginning—the banks, Parliament, the police, television—will emerge the stronger as a result of the impact of the new transparency. We see that in the case of Parliament clearly already. The same could very well be true of the press.

We owe it to the public to establish a system that is in their interests, but does not trample on their freedoms and rights, as so many other noble Lords have eloquently argued. Let us now get on with it. Let us forge a cross-party consensus. The public will not forgive us if we fail.