Regulation of Political Opinion Polling Bill [HL]

Debate between Lord Foulkes of Cumnock and Lord Purvis of Tweed

Friday 19th June 2015 Lords Chamber

[Lord Foulkes of Cumnock]

My Lords, this has been a very interesting, and at times quite exciting, debate. I loved the Orwell/Clouseau allusions.

Perhaps I may deal with the Minister’s comments first. My point about Space Invaders had nothing to do with aliens or ET; it concerned the machines that young people get addicted to. In the 1980s, it was Space Invaders; now, there are other kinds of machines and activities which young people get addicted to and which create problems. One of my colleagues in another place raised this matter very recently.

The Minister mentioned the Scottish referendum and challenged me, because not just one poll but three polls were wrong. That reinforces my argument. All three of them were wrong and that makes it even worse. I am sure that the Minister’s reply was written before he heard my speech. I did not argue that I was introducing the Bill because Labour lost the election; quite the reverse. That was not part of my argument. I will come back to the Minister shortly but I think that in the end, he gave at least a little bit of an indication that he was willing to discuss this issue further.

I welcomed the response from my noble friend Lady Hayter on the Front Bench. She made a particularly important point about recall ballots. It would be quite outrageous if opinion polls were used in the way that they have been against an MP who was facing a recall ballot. That is a very important point and I was grateful that my noble friend said that she welcomed the debate on this issue.

I was particularly grateful for my noble friend Lord Lipsey’s welcome. He and I usually agree on most things. We agreed on most of this today, and I look forward to further discussions with him, in Committee and outside, so that we can consider this whole issue further.

I think that the noble Lord, Lord Cooper, with no disrespect to the Minister, made the most effective criticism of my Bill. I respect that, because he knows exactly what he is talking about. This issue needs further discussion. He said that the pollsters got it wrong in 1992. I remind him that they also got it wrong in 1970. He may be too young to remember that far back, but I remember it very well; I was a candidate in that election. They thought that they had got it right in 1992, but they got it wrong again. It seems that they get it wrong every 22 years.

The noble Lord referred to tried and tested methods. However, it seems that the methods that were tried and tested are being abandoned, and that is my concern. He also raised a question about publication and suggested that it may be the media that need regulation. I would not disagree with that. That is being dealt with elsewhere in another context, but it should be looked at in relation to this issue as well.

I hope that we will look at this. I said in my introductory speech, and I reinforce and underline it now, that I am willing to look at amendments. I just want this to be looked at. If there is a better way—if my noble friend Lord Lipsey or even the noble Lord, Lord Cooper, can come up with a better way—I am willing to look at it and to consider a substantive amendment.

I must say that I respect the Minister—his speech was fascinating and enjoyable, especially his Orwell and Clouseau allusions—but way back in the 1980s I proposed something. I was strongly, sometimes violently, opposed by the industry, the Minister pooh-poohed me and the other place threw out my proposal. It said that it was ridiculous. Why was I suggesting it? Why was I imposing this limitation on people’s freedom? I was proposing at that time to ban smoking in public places. Now it is the accepted norm. Everyone agrees with it.

[Lord Purvis of Tweed (LD)]

I am most grateful to the noble Lord—perhaps I may call him my noble friend—for letting me intervene. I was rather struck when listening to the Minister’s contribution because I read an article from 2012 in the Daily Telegraph by a certain George Bridges—I am assuming that it is the same George Bridges as the Minister—in which he said:

“But politicians who are guided by polls are chasing will-o’-the-wisp in a forlorn search for popularity. They are not selling baked beans, but something more complex: vision, belief and leadership. And the more politicians change to reflect every passing fad, the less the public believes what they say, and will-o’-the-wisp flits away”.

I congratulate the noble Lord on his championing of the ban on smoking in public places at the time, which shows a bit of the vision and leadership that was not entirely deflected by the polls. I thank him for airing this issue in the Chamber today.

[Lord Foulkes of Cumnock]

I am really grateful to my noble friend, but I would have been even more grateful if he had given me that quotation earlier. I could have used it in my speech because it is a devastating one in relation to the Minister.

He has reminded me of something else that I was going to say to the noble Lord, Lord Cooper. He said that political polling makes up less than 1% of the income of polling and market research organisations such as Populus. However, it is a key and prestigious part. Their reputations depend on getting it accurate. The soap manufacturers and chocolate producers look carefully at how accurate these things are, so although it is only small, it is an important part.

There has been substantial criticism from the other side and support on this side, but this is something we should look at further. I shall conclude by asking the House to give the Bill a Second Reading.