2026 FIFA World Cup: Replica Kit Pricing

Lord Foulkes of Cumnock Excerpts

Wednesday 20th May 2026 Lords Chamber

[Baroness Twycross (Lab)]

I am not privy to the Independent Football Regulator’s precise views on this, but the Government established the Independent Football Regulator specifically to put hearts back at the centre of how clubs operate. This will include issues around pricing and consultation about a whole range of things. I look forward to seeing how the Independent Football Regulator works in practice, both with the football clubs and leagues, but also representing the interests of fans in this way.

[Lord Foulkes of Cumnock (Lab Co-op)]

My Lords, with no disrespect to my noble friend Lord Walker, England is not the only national team at the World Cup. If my noble friend the Minister is making representations, will she make representations also to the Scottish FA in relation to kits? While she is doing that, will she also ask it to investigate how Celtic managed to steal the Scottish Premier League?

[Baroness Twycross (Lab)]

I have really missed responding to my noble friend Lord Foulkes’ questions. It is always good to have a question from him. I did ask how the kits and strips for other home nations compared in pricing with the England kit. I understand, without promoting them specifically, that the adult Adidas strips for other home nations come in at a much more reasonable price. Clearly, it is still a concern when people are outpriced in this way, so I will pass on his comments through the Scotland Office in the same way. I know all noble Lords will wish both home teams all the best in the World Cup.