Obesity

Lord Brooke of Alverthorpe Excerpts

Tuesday 5th January 2021 Lords Chamber

[The Lord Speaker (Lord Fowler)]

Could we have short supplementaries, please? I call the noble Lord, Lord Brooke of Alverthorpe.

[Lord Brooke of Alverthorpe (Lab) [V]]

My Lords, I declare an interest as a member of the all-party parliamentary group involved with the report. We recommended that the Government should build on their Better Health campaign with a public information campaign. Picking up on the last point of the noble Baroness, Lady Boycott, and on the Minister’s remark that he had tweeted about the 13 streams, is not the basic problem that the public are not aware that we are trying to run a campaign and that we need a clear relaunch? This is the opportune moment to do it, when we have such problems with Covid.

[Lord Bethell (Con)]

The noble Lord rightly alluded to the Better Health campaign, and I remind him that we did relaunch it yesterday. That went extremely well and got a lot of coverage. But there is only so much that government advertising can do; I do not think that we can advertise our way out of this problem. It is up to individuals to make their own decisions, it is up to GPs to give the support that people need and it is up to us as a society to accept that the health of the nation is important to its resilience and to its long-term health. Until those decisions are made, we struggle to make progress in this area.