Copyright and Artificial Intelligence

Lord Brennan of Canton Excerpts

Thursday 27th February 2025 Lords Chamber

[Baroness Jones of Whitchurch (Lab)]

The noble Viscount has made an important point about watermarks, and that is certainly one solution that we are considering. The issue of transparency is crucial to the outcome of this issue, and watermarks would certainly help with that. I do not have a view as yet on whether we should have one or many, but I am hoping that the consultation will give us some guidance on that.

[Lord Brennan of Canton (Lab)]

My Lords, the Minister is right when she says that AI is extensively used in the creative industries and the music industry, and has been for a long time—as a servant, not a master of creatives. Is this not an opportunity to look at those companies such as DAACI that try to use AI in an ethical way which ensures that creators are rewarded for their input?

[Baroness Jones of Whitchurch (Lab)]

I thank my noble friend for that proposal. Again, I hope that all these companies will contribute, or have contributed, to the consultation, because those are exactly the sorts of standards we want to achieve. We want to make sure that creators get the right awards; that is certainly our intention through this consultation. We need to find a way through this. We are working hard and we will not give up until we have found a way to resolve the issue.