Football Governance Bill [HL]

Debate between Baroness Taylor of Bolton and Lord Markham

Committee stage
Wednesday 27th November 2024 Lords Chamber

[Lord Markham (Con)]

I must admit that I am similarly scratching my head over how the debate seems to have gone into whether it needs to be one or the other—whether there is somehow a trade-off between sustainability and success. I am just surprised that success is not something that we would all want. I do not just mean success in terms of England playing in all the tournaments, which I hope we would all agree we want, and I do not just mean success in terms of taking on responsibility, as the noble Lord, Lord Watson, says, for how well the teams do. We are talking about the success of the game in terms of the financial wherewithal.

I am a big believer that in life you want to maximise the size of the cake before you argue how you divide it. How do you maximise the size of the cake? Certain measures are vital to that. TV viewership is key—not just because of how much people enjoy watching the game, but that is what the media rights companies pay for. That is what is paying for the game, so why would we not want that as one of the criteria? I think the noble Lord, Lord Londesborough, was absolutely correct. Why is there not room for both? Why, all of a sudden, as the noble Baroness, Lady Evans, said, has growth become something we do not want here? Surely we all want growth; the Government are saying, quite rightly, that they are all about growth. I could not agree more, so why would not we want a measure of success here in the objectives of the football regulator to have growth?

[Baroness Taylor of Bolton (Lab)]

I hear what the noble Lord is saying, and as I have been chairing the Industry and Regulators Committee, I have heard a lot about growth. What worries me is that in one moment he and his colleagues are complaining that the regulator is going to be interfering too much, but in the next, we are hearing that the regulator should do more—it should be responsible for growth, for getting more fans and for getting more viewers. Is it more or is it less?

[Lord Markham (Con)]

I am very glad the noble Baroness mentioned that. When you set the objectives of any organisation, you want to set out the balancing factors. If it is only sustainability, you can get into the lowest common denominator, because a regulator would have absolutely done its job, by the nature of what is set down, just by the survival of all the clubs. There is a very easy way to do that: just dole out all the Premier League money to all the clubs straight away. That would make them all sustainable, giving the money to all the clubs. I think we would all agree that that would be a pretty nonsensical way to do it, but that would achieve the objective. If you set only a single objective, it is very one-dimensional.

Why would you not want a regulator to take into account that the overall financial health of the game is dependent on the TV viewership? That is what drives the money. What drives the TV viewership? It is how competitive the games are—not just the top games but all the games through the league? As I mentioned at Second Reading, and as the noble Lord, Lord Birt, mentioned, we are people who have sold and bought media rights around the world. The reason why countries as far flung as Nigeria, Thailand and everywhere else will pay so much for the rights is that every game is competitive. There is a chance that Bournemouth will go out and beat Liverpool, so everyone cares about it. The Premier League does not have a God-given right to be successful. As the noble Lord, Lord Birt, said, many years ago, the Italian league was more successful. The difference today is that you do not have just two or three top teams, as you see in Germany, Spain and Italy. You have a whole host of teams which are all competitive in the league, so every game becomes interesting to watch.

My concern in all of this is if the only criterion set down is that of sustainability, it is so one-dimensional that the regulator could just decide to discharge its duties in that way. I hope it will not, but when it comes back to the scrutiny that we are all saying it should have, the regulator could sit here among us all and say, “Look, I have made all these clubs sustainable. Okay, too bad that the TV viewership has gone down and too bad that a load of the games are no longer competitive, so the TV rights money has gone down, but they are all sustainable, because I doled out all the money”. I do not think that is what any of us would want. I really do not understand why this should be. This is not a political point; I really do not understand the objective at all. I am literally scratching my head as to why there should be a problem with that.

That is why in our later amendments we try to put in other criteria of success. Those are designed to be the ones that are all about maximising the size of the financial pie, by making sure that TV viewership and attendance are high. People forget in all of this—

--- Later in debate ---

[Lord Markham (Con)]

I thank my noble friend for his point. I would totally include in that measure of success, as the noble Lord, Lord Mann, says, enjoyment. That is absolutely part of it, because it is the enjoyment which means that people will pay a lot of money for their TV subscriptions, but it is all about the financial health of the game.

On the point made by the noble Baroness, Lady Taylor, I know that in terms of Clause 10 and the funds for six months, the amendment is well intentioned and sounds quite reasonable. However, I have been speaking to a different Premier League chair—I am sure that we have all been speaking to club chairmen—and from one of those clubs that is very respectable. They are afraid of having to lock a lot of money into escrow for their sustainability. They said that all that this will stop them doing is investing in their team and their players. They look at their club as a balance sheet, with assets and liabilities. If the worst came to worst, they would look to sell one of their players, because they are assets. That is what businesses do; it is what clubs do. You do not need to say, “You’ve got to lock six months’ worth of money in there, £30 million, so you can’t afford a striker”. It is, “If you want to buy that striker, take the risk,” as my noble friend would say.

[Baroness Taylor of Bolton (Lab)]

Would the noble Lord agree that many other businesses have constraints on the kind of reserves that they have to have and that charities certainly have constraints on the reserves that they have to have? One of the difficulties, when many clubs go under or are on the verge of going under, is that there is a category of football creditors who have special access to any money that might be there, so lots of local businesses, as well as many fans, get really hit if things go wrong. Even discussing this seems to be alien to him. I am not saying that the wording of that amendment is perfect, but it is an area that is worthy of consideration if we are going to improve the future of clubs throughout the pyramid going forward.

[Lord Markham (Con)]

The point that I was trying to make is that I absolutely agree that the noble Baroness’s amendment is well intended in terms of sustainability. I am worried that, as we all get back to the mission creep point and try to resolve all these things, we get into the law of unintended consequences. I know from speaking to a club chairman that if you put that money aside in that way, all you will do is deter their ability to invest in players. As the noble Lord, Lord Watson, said, if we want to make ourselves unpopular in all this, it is by starting to do things that stop clubs buying players and investing. We think that VAR is unpopular today. Suddenly, you make all the clubs put £30 million to £40 million in escrow and they cannot buy those players. That would be a very brave decision for a Minister.