Tobacco and Vapes Bill

Debate between Baroness Northover and Lord Moylan

Committee stage
Monday 17th November 2025 Grand Committee

[Baroness Northover (LD)]

My Lords, I shall speak to Amendment 171 in my name, which contains some echoes of Amendment 167 in the names of the noble Lord, Lord Kamall, and the noble Earl, Lord Howe; I thank my noble friend Lady Walmsley and the noble Baroness, Lady Bennett of Manor Castle, for their support.

Noble Lords will not be surprised, I think, to hear that I fully support the restrictions on the marketing of vapes, nicotine pouches and other nicotine products. We urgently need to put an end to the relentless and irresponsible advertising to which we are currently subjected; the noble Baroness, Lady Bennett, described this in our debate on the previous group. You cannot travel on the London Underground without seeing adverts for pouches saying things such as, “Hi, London. Your commute just got tastier”—not, noble Lords will note, “Hello, London smokers. Did you know that there are less harmful alternatives to smoking?”

This kind of indiscriminate marketing works to expose children to these products, which have been criticised by trading standards as mimicking sweets. As the Minister pointed out, awareness of nicotine pouches among under-18s has risen from 38% in 2024 to 43% in 2025. My amendment seeks to probe the Government on how they will ensure that public health authorities, NHS bodies and smoking cessation services can communicate effectively with smokers to make it clear that these products, while not risk-free, are significantly less harmful than smoking and can help smokers quit.

Such bodies have been impeded by the vaping industry. As we all know, vaping and addiction to nicotine is, in turn, leading to young people smoking, something that all of us, it seems, want to reduce. To put it bluntly, we have the wrong people using these products. Uptake among children, young people and never-smokers is far too high. Some 20% of 11 to 17 year-olds have tried vaping. Conversely, the people whom we most want to switch—they were addressed in our debate on the previous group: adult smokers—are not doing so. More than one-quarter of adults who currently smoke have never tried vaping, and misperceptions about harm are most acute among these smokers; the proportion who believe that vapes are as harmful or more harmful than cigarettes has increased. Had the vaping industry not promoted its wares to young people, we would not be in this situation.

This Bill currently makes provisions for public health bodies to promote these products but, of course, there are major challenges. The industry is responsible for the situation that we are in. I have heard from smoking cessation services that some online platforms make it practically impossible to promote vaping, even from bona fide health organisations; any post with a budget on these issues gets blocked and could have an impact on the Government’s messaging on this topic. Will the Minister explain how she feels this Bill will steer a proper course here, so that we put forward the public health benefits to which noble Lords referred in our debate on the previous group? In a similar way, different radio stations have different policies on vaping adverts, with some not allowing them at all even if it is clear that the public health messaging is from professional services. How will the Government steer through that?

As noble Lords indicated in our debate on the previous group, there clearly needs to be differentiation between commercial promotion and public health messaging if these vapes are to be used for what they were supposedly there to do in the first place. The problem here is that the vaping industry has not proved trustworthy, as children and young people are targeted. Many of the amendments here will simply allow more loopholes and are, therefore, likely to muddy the waters yet again.

We should not soften the approach that the Bill takes towards commercial companies. Just this year, we have seen heated tobacco advertising in supermarkets—Sainsbury’s and Morrisons—despite the Government telling them that this is currently illegal. If they are willing to flout the current law, why should we consider creating further loopholes for them to stretch in future? Once again, I will show an advert, which I have shown before, which is clearly not targeting smokers—if only it were. It says:

“Claim your free sample today”.


In tiny writing, it says that it is “not risk-free”. This is how loopholes have been exploited. That is what this Bill is seeking to address.

[Lord Moylan (Con)]

My Lords, I will speak to Amendments 168 and 170 in my name. At the end of the previous group, the Minister expressed a little gratified surprise that I thought the ambition of trying to end vaping by children was laudable. I am disappointed that she was surprised because I hoped that I had made it clear from the outset of my participation in this Bill that I entirely understand and support the Government’s wish to do everything possible to prevent the uptake of vaping and other nicotine products by children. My remarks were entirely about adults, as they will be on this group.

I do not wish to be impertinent, but I have a question for the noble Baroness, Lady Northover, who spoke of the vape industry as if it were a monolithic thing. There are several different characterisations of the vape industry, but the key one is that some of it is the work of respectable, accountable companies that are based in the UK and similar countries and conduct their affairs in one way, and some of it is the huge flood of vapes that have entered the market without proper regulation or control, I understand, although I do not know, very often produced by Chinese companies.

I ask the noble Baroness please to stop pointing at that piece of paper that nobody can actually see. Even if we were allowed to see it, we cannot read it at that distance.

[Baroness Northover (LD)]

You can see the colour.

[Lord Moylan (Con)]

It is blue. Is there something wicked about blue?

There is a distinction between the one and the other. The truth is that respectable companies will comply with the law, as they do with the law on smoking advertising, and disreputable ones will find ways of getting around it, as so many currently do.

I return to the two amendments in my name. Amendment 168 addresses Clause 119, which, as I mentioned in the previous group, contains certain defences that can be used by those charged with offences laid out in the previous clauses, such as distributing or designing advertising. I propose that an additional defence be added to it that,

“it is, when in relation to the advertising of vaping products or nicotine products, in a location in which it would be reasonable to expect that everyone present is aged 18”.

This is an attempt to try to fit in with what the Minister said earlier about the aim of the Bill, that we are meant to be trying to address young people, which I agree with, and help ensure that they are not induced into taking up vaping and other nicotine-based products.

Amendment 170 would create an exemption, not by amending Clause 119 but by adding a new clause, for a specialist vaping retailer making communications online in an age-verified environment. We have robust age verification now as a result of the Online Safety Act. There are many sites, I believe, which you are required to verify your age to access. That is what Ofcom has increasingly rolled out under the provisions of that Act. It is perfectly possible to have age-verified sites and to ensure that people can access them only if they can demonstrate they are above a certain age. That is what this is trying to do. It is trying to create some sort of balance for those adults—those above the age of 18—who wish to have access to information about vaping in a way that ensures it does not get to children. On the basis of what the noble Baroness has said is her purpose, I really cannot see how she should object to this. I hope that Amendment 170 and possibly even Amendment 168 might find favour with her.