Public Health: Media Advertising

Baroness Boycott Excerpts

Monday 28th February 2022 Lords Chamber

[Lord Parkinson of Whitley Bay (Con)]

On gambling specifically, as the noble Lord will know, we are reviewing the Gambling Act and looking specifically at advertising issues as part of that. More broadly, we recognise that advertising can have an impact on public health, which is why we continue to keep that impact on all aspects of public health under review and will assess any emerging evidence in a proportionate and measured way. That is why, for instance, we are responding to evidence that children’s exposure to less healthy food-and-drink product advertising can affect what and when they eat. DCMS will of course continue to work with other departments, and the regulators as necessary, to keep the impacts of advertising on public health under review.

[Baroness Boycott (CB)]

My Lords, just 2.5% of all food and soft-drink advertising in the UK is spent on fruit and vegetables. Despite Change4Life and the 5 A Day campaign, obesity rates have risen sharply. Yet the relatively simple and extremely cost-effective act of banning advertising of HFSS food on the London Underground has, according to a report published just 10 days ago by the London School of Hygiene & Tropical Medicine, on 17 February, led to households buying 1,000 calories less a week of HFSS food—6.7% less than would have happened. Will the Government look at expanding schemes of this type and banning adverts for HFSS food? Will they also agree not to water down the excellent proposals in the forthcoming Bill to ban HFSS adverts in prime time on children’s TV?

[Lord Parkinson of Whitley Bay (Con)]

The Health and Care Bill introduces new UK-wide restrictions for the advertising of less healthy food and drink products, which are due to come into force from 1 January 2023. The noble Baroness referred to the recently published evaluation of the advertising restrictions introduced by Transport for London, which we note were limited to outdoor advertising. We intend to look at and analyse that evaluation in more detail.