Media Bill

Baroness Benjamin Excerpts

Committee stage
Wednesday 8th May 2024 Lords Chamber

Amendment 3 is on “entertain”, in particular the support and stimulation of cultural activity. PSBs, led by the BBC, are the backbone of our world-beating creative industries. The origin of the word “broadcast” is to “sow seed widely”. That is what our PSBs have done. They are pivotal in supporting our creative industries through innovation, skills and training, although, as mentioned in my amendment, work needs be done on diversity. PSB remains essential to UK media. Losing it would leave UK society and democracy worse off. As the noble Baroness, Lady Bull, said, do not harm it.

[Baroness Benjamin (LD)]

My Lords, I rise to speak to Amendment 33 in the name of my noble friend Lady Bonham-Carter—I thank her for the name check—which I have put my name to in support. I also support the noble Baroness, Lady Bull, in everything she said in her speech. I declare my interests as set out in the register.

When I started my career in television, more than 50 years ago, diversity and inclusion was not a priority for public service broadcasters. I personally had to break down so many barriers to get diversity on the agenda to where we are today. Thankfully, enormous strides have been taken and the diversity landscape has been transformed, both in front of and behind the camera. Although we have not yet reached what I call “diversity nirvana”, we are well on the way. Broadcasters such as ITV have made huge progress with their diversity and inclusion strategy and should be applauded.

But, talking to people across the industry, the big concern is the redundancies that are sweeping throughout the industry, combined with the slowdown in commissioning, which in turn will lead to many production companies going out of business and will therefore have a negative effect on all the diversity gains over the past few years. As ITV and Channel 4 look for new financial models and tighten their belts, they need to make sure that they do not take their eye off the ball when it comes to diversity and inclusion, because most TV workers are freelancers and work for independent production companies. So perhaps some programme-level data is necessary in order for us to properly see how many of the PSBs’ full-time staff are from under- represented backgrounds and how much of their programming is made by diverse talent from the freelance community.

Adeel Amini, a series producer and the founder of The TV Mindset, said, “While PSBs have certainly been saying all the right things regarding diversity, their impact on the ground level and on the wider industry structure as a whole has been harder to see. In fact, many people from underrepresented backgrounds feel like the industry has gone backwards. Given the current crisis, they feel they are being squeezed out quicker than ever before. This particularly applies to roles at mid and senior level, with not enough representation at decision-making level. It’s important that diversity is seen not as a box-ticking exercise, but something that demands accountability if we are to change the fabric of this industry and make it truly welcoming and inclusive to all”.

Amendment 33 is very much the start of making this process a reality.

[Lord Vaizey of Didcot (Con)]

My Lords, I shall just slip in on the back of the excellent speech on diversity from the noble Baroness, Lady Benjamin, because this is a subject very close to my heart. I think Amendment 33, put down by the noble Baroness, Lady Bonham-Carter, is very telling in calling for public service broadcasters to put forward a diversity strategy.

But I would go behind the amendment and say that, in my experience, it is often the case that public service broadcasters can hide behind a strategy, and a strategy can often be an excuse for inaction. I remember that when I first got involved in the diversity in broadcasting debate, which is now more than a decade ago, I was very struck by the fact that, when we had a meeting with the broadcasters—there were three main broadcasters in play: ITV, BBC and Sky—the BBC came in and said, “We totally get what you’re saying and we’re going to produce a strategy”. ITV came in and said something in between. Sky came in and said “We’re just going to go for 20%”—and it did go for it, in terms of people both in front of and behind the camera. So it is very important that the Minister himself gets very engaged with the broadcasters, because if they simply put strategic documents on his desk, nothing will change.

The other important part of any strategy that is legislated for in this Bill is that it brings forward proper, in-depth statistics about what is happening in broadcasting in terms of diversity and equality. On that point, I would like the Minister to update me on the Diamond network, which was the measurement standard put in place in the mid-2010s in which broadcasters had to report for every production. It gradually included the independent producers, because that was another thing that we discovered made life more difficult, because you then had to go to all the independent production companies and bring them within the system. What has happened to the Diamond system? What kind of statistics is it throwing up that reveal what is actually happening in broadcasting?

I am fully aware that, when one talks about diversity, there may be a small element of the public—perhaps a Venn diagram overlapping with Garrick Club members—who regard talking about diversity as some sort of woke totemic point. But the point is that we live in an extremely diverse country. It is so important—and it really emphasises why this Bill and broadcasting are still so important, no matter how diverse and fragmented broadcasting has become in terms of platforms—that people in this country are able to tell their stories and see themselves represented. Equally, to echo the noble Baroness, Lady Benjamin, it is not just the people in front of the camera; it is the people making the programmes and making the decisions about what is commissioned. You can have as many diverse people as you like appearing in a television programme but, to be blunt with the Committee, if the people commissioning the programmes are all white, those are the stories that will get told.

As far as the other amendments are concerned, since I am on my feet, I am obviously very much in favour of the principle that the noble Baroness, Lady Bull, put forward about putting back the Reithian principles into broadcasting. But I simply say at the beginning of what will be a mammoth session of days and days of scrutiny of this Bill that I am also very deregulatory minded. It is important for the Committee to be aware as much as possible that broadcasters sit under a plethora of regulations and there must also be a mindset as we debate this Bill that we do not simply put every single issue and principle that we care passionately about—albeit I am now massively contradicting everything I have just said—into the Bill, because technology is changing rapidly, costs are rising, as the noble Baroness, Lady Benjamin, hinted, and putting a lot of people under pressure, and people need flexibility. To a certain extent we need to trust our broadcasters, for whom quality programme making is to a certain extent embedded.