Media and Creative Industries: Equality

Baroness Benjamin Excerpts

Monday 25th February 2013 Lords Chamber

Asked By

[Baroness Benjamin]

To ask Her Majesty’s Government what steps they are taking to ensure cultural diversity and promotion of equality in the media and creative industries.

[Baroness Stowell of Beeston]

My Lords, the Government are committed to ensuring that equality is promoted in the media and creative industries in line with duties set out in legislation, including the Equality and Communications Acts. However, we do not have a role in influencing the content or output of these sectors, which must remain independent of government. Nevertheless, Ministers maintain a regular dialogue on issues relating to diversity and equality. Most recently, that has included increasing the media coverage of women in sport and the representation of disabled people.

[Baroness Benjamin]

My Lords, I thank my noble friend. As Danny Boyle demonstrated in the Olympic opening ceremony, diversity throughout the creative industries is incredibly influential in how modern Britain is portrayed and represented. Unfortunately, at present there is no pan-industry system of monitoring diversity to hold television or other creative sectors accountable and ensure that they attract, retain and increase talent from a range of different backgrounds. What measures are in place to ensure that the creative industries are employing and fulfilling their diversity responsibilities, and does my noble friend agree that standardised monitoring would provide valuable data? Will she work with PACT, UK Music and others in identifying how such measuring systems could be introduced?

[Baroness Stowell of Beeston]

My Lords, my noble friend raises an important point. We all want to see ourselves reflected in the media and for that reflection to be accurate in its portrayal. The Government certainly welcome the work by PACT, the Creative Diversity Network and broadcasters to devise a common system for monitoring diversity onscreen and offscreen. We understand that discussions are progressing well between these groups to consider how to standardise a system of diversity monitoring across the industry, and that the first pan-industry measurements are expected to be collected by the end of this year. However, we believe that it is absolutely right that the industry lead this initiative itself. While we look forward to hearing about this system and its results, we have no plans at present to mandate it because we believe most fundamentally in the independence of the media.