Tobacco Products (Plain Packaging)

Baroness Keeley Excerpts

Tuesday 3rd September 2013 Westminster Hall

[Barbara Keeley (Worsley and Eccles South) (Lab)]

It is a pleasure to speak in the debate under your chairmanship, Mr Hollobone. As an MP for Salford, I want to speak because smoking, smoking-related deaths and lung cancer rates are all too high there. One in four of the population in Salford smoke, which is a much higher rate than the average of one in five people in England as a whole. Consequently, we have much higher rates of smoking-related death and a higher incidence of lung cancer, with 175 new cases of lung cancer diagnosed each year. The worst statistic is perhaps the Cancer Research UK estimate that around 1,000 children in Salford start smoking each year; that addiction will kill one in two of them, if they become long-term smokers.

Early evidence from Australia on the introduction of plain packaging suggests that branded cigarette boxes can influence the perception of smoking among young people and that plain packaging might help the fight against starting smoking, which is what is important to me. In a study there, 70% of those interviewed who smoked from plain packets said that they thought that the cigarettes were “less satisfying”, and they rated quitting as a higher priority than those who continued to smoke from a branded pack. In an important separate online study, 87% of the children interviewed rated plain packets as “uncool” and said they would not want to be seen with them.

There is, therefore, weight behind the argument that cigarette packaging is the last legal form of tobacco advertising and that it has an influence on young people’s perception of smoking. That is why it is really important that we take action to introduce plain packs.

In the previous Parliament, we introduced a ban on smoking in public places and it made a difference. I visited Copenhagen earlier this year, and found myself in public places where people were lighting up. It is easy to forget how unpleasant it is to be in a public place where people are smoking and to come home with clothes and hair stinking of smoke, but worse is the effect of second-hand smoke on health. Since 2002, tobacco advertising has been banned from TV, billboards and sports such as Formula 1; the next step is to tackle the advertising on the packaging.

In 1950, 80% of men and 40% of women smoked. Cigarette advertising at that time used images of doctors and celebrities to promote the different brands. One brand even used images of Santa Claus smoking.

[Chris Ruane]

I mentioned two packs earlier. One I was not able to get hold of for today, despite my trying. It is a lovely 1950s retro pack, which opens up to show nice pink cigarettes inside—very appealing to a 12-year-old. What does my hon. Friend think about that kind of retro advertising by the tobacco industry?

[Barbara Keeley]

It just shows that all these methods are being used to attract smokers—particularly, and sadly, young smokers. To think that we once used Santa Claus to claim that a brand was easy on the throat. We have heard of the damaging impacts and the dreadful way in which people die.

I congratulate the stop smoking services in Salford, particularly for their programme that focuses on reducing smoking in families with children under 16. Research has shown that, if children do not see their parents smoking, they are less likely to start smoking themselves. Many of our programmes in Salford are targeted at families. I think it is true that most smokers do not want their children to start smoking.

All the advertising is pernicious. It focuses on young people, and on young women who want to remain slim and, for heaven’s sake, in the past, it used Santa Claus and doctors. It is time we moved on to take the next important step to close down cigarette advertising by introducing plain packs. It is time to prevent children and young people from starting smoking—I do not want to continue to see 1,000 children a year in Salford starting to smoke—and to reduce the large numbers of people affected by smoking-related illness and early death, in my authority and across the country.

--- Later in debate ---

[Anna Soubry]

I suppose that I am sort of grateful for that intervention. It was not the most helpful, but it was a fair one and it is a good point that needs addressing. I have no difficulty in waiting for the evidence to emerge from Australia. It is on that point that I agree with the hon. Member for North Antrim (Ian Paisley). However, it is the only point on which we agree on this matter. It is important that we consider the evidence. Of course we know that the Irish Government have also said that they want to introduce this measure. Again, we will wait and see. It is no simple matter to introduce standardised packaging. There will be many challenges that the Irish will face in their attempts. It is right and fair that we wait to see all of that as it develops.

[Barbara Keeley]

rose—

[Anna Soubry]

May I make some progress, because it is really important that I make the matter clear? The coalition Government have made no final decision. As I have said, we wait to see the evidence as it emerges from both Ireland and Australia. It is important to say that standardised packaging is no silver bullet. There is no simple solution to the problem of persuading both the remaining 20% of the population to give up smoking and our youngsters not to smoke.

I want to deal if I may with some of the excellent points that have been made. I, like many other Members, have talked about the power of the package. The hon. Member for Vale of Clwyd (Chris Ruane) helpfully brought in some packets. He mentioned the cigarettes that are deliberately targeted at young women. My hon. Friend the Member for Banbury (Sir Tony Baldry) asks why children, in the face of the overwhelming evidence and the health messages, take up smoking. He is right to say that we need to do more research. We know many things.

We know, for instance, the power of parents. If a child is brought up by parents who smoke, they are likely to smoke because they will see it as the norm. One of the great benefits of the legislation that was introduced by the previous Administration—I pay full credit to them for introducing that ban on smoking in open places—was that it made smoking less socially acceptable. Effectively, it turned many of us into modern-day lepers. If we wanted to smoke, we were reduced to standing outside, ostracised from our workmates, and that was a powerful reason why so many of us gave up smoking. Many of us remember with shame, as I do, sitting in restaurants thinking that we had some God-given right to smoke next to people who rightly found it deeply offensive, and who were trying to enjoy their meals. It is astonishing to look back at films and television programmes of only a few years ago to see how acceptable smoking was and how the previous Parliament changed that.

I absolutely agree with all those who are trying to nail the falsehood in two important parts of this argument about standardised packaging. The first is whether it is plain. I concede that one of the great failings of this debate is to explain what we mean by “standardised”. That goes back to the point that was inaccurately made by my hon. Friend the Member for Bury North. I never said that packaging would be glamorous or glitzy, but that, as I think my hon. Friend the Member for Harrow East also tried to say, under the regulation and legislation holograms can be put on standardised packaging—not to be attractive but as part of the argument against the claim that anybody will be able to counterfeit it.

Far from being a counterfeiter’s charter and dream, standardised packaging is a counterfeiter’s nightmare. I wish that I had with me some of the packets that have been produced by Australia. If we had them, Members would see that they are far from plain. On the contrary, they have colour in them, but they have the standardisation, which takes away this incredibly powerful marketing tool and the attraction for young people.

[Barbara Keeley]

On the point about waiting for the evidence, it is not 20% of people who smoke in Salford but 25%, and much more in some areas, and it is 1,000 children. As we wait, 1,000 children every year will start smoking in Salford. Why are we waiting?

[Anna Soubry]

I think I have explained why we have waited. My understanding of the statistics is that it is 20%, but it differs in different parts of the country. I also want to make the point that the Government have not stepped away from taking action against the harmful effects of tobacco. We have a tobacco control plan for England that sets out our national ambitions and our comprehensive evidence-based strategy of national and local actions to achieve them, including high-profile marketing campaigns. Our Stoptober campaign, which was hugely successful last year and which we will be running again this year, provided help and assistance to smokers, the majority of whom want to quit.

I also want to pay tribute to local authorities, which now have responsibility for public health. I have met members and representatives from councils in the north-east who are doing some terrific work persuading people to stop smoking or not to take it up, and that shows good local action.

As ever, the clock is against me, but I hope that I have made the Government’s position absolutely clear. I congratulate again everybody who has spoken in this debate. My own views are clear, but it is right to wait to see the evidence. I assure Members that the wise words from so many different parties today will be taken back to the Government and will be listened to. It is to be hoped that in due time, standardised packaging will be introduced.