Report Feb. 06 2026
Committee: Transport Committee (Department: Department for Transport)Asked by: Gideon Amos (Liberal Democrat - Taunton and Wellington)
Question to the Department for Transport:
To ask the Secretary of State for Transport, what steps her Department is taking to expand the Highway Code awareness campaign beyond London; and what plans her Department has to help ensure similar campaigns are extended to (a) Somerset, (b) rural areas and (c) any other areas where road users may have less exposure to targeted messaging about transport.
Answered by Lilian Greenwood - Government Whip, Lord Commissioner of HM Treasury
Following updates to the Highway Code in 2022, the department ran THINK! advertising campaigns nationally to raise awareness of the changes.
Local authorities are responsible for delivering road safety education and have a statutory duty to take steps both to reduce and prevent collisions. THINK! Highway Code campaign resources are available for local authorities to download from the THINK! website and are free to use for educational purposes: https://www.think.gov.uk/campaign/highway-code-changes/
Via the THINK! campaign, we are also running year-round radio filler adverts across England and Wales encouraging compliance with the Highway Code guidance to improve safety for those walking, cycling and horse riding. We will also continue to promote the changes via THINK! and Department for Transport social media channels, as well as through partner organisations.
In addition to the Highway Code activity, THINK! also runs paid advertising campaigns focused on the priority issues of speed, drink driving and drug driving. The primary audience for these campaigns is young men aged 17-24, who are four times more likely to be killed or seriously injured on the road than drivers aged 25 and over. All THINK! campaigns are run nationally, therefore Somerset and rural areas are included.
As set out in the Road Safety Strategy, more work is needed to continue embedding these changes and overall awareness of the Highway Code. We are considering options in this area, and further details will be shared in due course.
Asked by: Richard Holden (Conservative - Basildon and Billericay)
Question to the Department for Transport:
To ask the Secretary of State for Transport, pursuant to the Answer of 6 January 2026 to Question 101488, whether her Department has made an assessment of the potential impact of removing or consolidating lower-cost rail fares as part of fare simplification reforms on fare evasion.
Answered by Keir Mather - Parliamentary Under-Secretary (Department for Transport)
As part of our reforms to the railways, we are making fares easier to understand, so that passengers can buy tickets with confidence, knowing they are getting the right fare every time. Under Great British Railways (GBR), passengers will enjoy a consistent, reliable offer across the entire network. Simplifying fares is intended to improve passenger confidence and reduce the likelihood of unintentional fare irregularities.
Tackling fare evasion is a priority. The Secretary of State has accepted the Office for Road and Rail’s recommendations in its June 2025 review into revenue protection practices, and the Department will respond formally in due course.
In light of this wider work on ticketing and fare evasion, the Department has not undertaken a separate assessment specifically on the impact of removing or consolidating lower‑cost fares on fare evasion.