(1 day, 18 hours ago)
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Chris Bloore (Redditch) (Lab)
It is a pleasure to be in the Chamber to discuss an issue that many of my constituents in Redditch and the villages, along with constituents across the country, care so deeply about: non-league football. I am grateful to the Minister who will respond, and I put on record my thanks for her steadfast commitment to bringing in the Football Governance Bill. I know that she cares deeply about and is heavily invested in the future of our nation’s favourite game. I also thank the various football clubs, organisations and supporters who have contacted me to tell me their positive and negative stories about what is happening in their communities.
I am blessed in my constituency to have several excellent non-league football clubs, including Redditch Borough football club and the aptly named Sporting Club Inkberrow FC, but today I will speak directly to Redditch United’s contribution to our community. Non-league football clubs attract local fans and generate money through ticket sales, concessions such as food, drink and merchandise, and parking fees. The funds flow directly into the local economy, benefiting surrounding businesses, such as pubs, cafés, restaurants and shops.
In partnership with the Football Association, Redditch United has commissioned a study on the club’s various impacts, and the results are staggering. United’s total direct economic value to the local economy is over £2.5 million. The club generates nearly £200,000 in total health value, nearly £20,000 in social value and over £1 million in wellbeing value—all from just 10 full-time staff and 50 part-time staff. Those numbers, and that effectiveness, would make any local authority, public health unit or Government scheme blush.
Chris Vince (Harlow) (Lab/Co-op)
My hon. Friend will notice that I have found my Harlow Town FC badge and have worn it for the debate, and I welcome the importance he places on non-league football. Does he agree that it is not just the paid staff members of the club whom we should recognise, but the huge number of volunteers? I pay particular tribute to a Welsh lady who is our secretary, Donna Harvey. It is the community feel that brings people together and makes non-league football so special.
Chris Bloore
My hon. Friend is absolutely right to point to the incredible impact of volunteers on our local football clubs. Despite the professionalism of non-league football clubs in recent years, they would not exist if it was not for volunteers like his constituent.
Non-league football is often more affordable for fans, allowing people greater access to entertainment in their community. The relatively low cost of attending matches means that more people can engage with the sport and participate in local economic activities surrounding the home grounds. United charges £123 for a season ticket, and crowds have trebled in the last five years.
Chris Bloore
Thank you. More and more local boys and girls are building an affinity with the club, and local businesses are benefiting. United has nearly 400 youth players visiting its ground every week, marshalled by nearly 500 volunteers, and over 100 adult players and 560 community programme participants. The economic footprint of daily training sessions at the Valley stadium is significant; it reaches everyone from our petrol stations to our bus companies, and from local shops selling sports drinks and water to shops that help parents to fuel children before they play.
Engagement with Redditch United provides a wide range of benefits to different individuals. The Football Association credits Redditch United with creating 173,000 hours of social interaction, generating £187,000 in player wellbeing value, and £1.8 million in value generated from club volunteering hours.
Dave Robertson
I am blessed to have two non-league football clubs at step 4 and step 5: Chasetown FC and Lichfield City. Who can forget Chasetown’s giant-killing exploits in the FA cup a few years ago? The sense of achievement and togetherness that brought to the entire town of Burntwood is difficult to replicate. Does my hon. Friend agree that while it is important to recognise clubs’ economic value, it is the social value—the togetherness, camaraderie and civic-mindedness that come with supporting these clubs—that is so valuable for our communities?
Chris Bloore
I should have sent my hon. Friend my speech beforehand, because I will come to that. I agree that non-league clubs bring more than economic value to their communities.
United has been at the forefront of mental health and wellbeing campaigns. Many volunteers have gone on to work in the game and have become accredited coaches, or have simply built up the confidence to get back into paid work after a lengthy absence. I recently attended a walking football event at the Valley stadium. It was heartening to see more senior players who were still active, and that those who had suffered from poor mental health felt that they had an outlet, and a community to be proud of.
Football is a tool to create partnerships that local government and national Governments sometimes cannot make. Redditch United has signed a sponsorship deal with internet giant Reddit, stemming from a post on that site. I must admit, I was little overwhelmed at the sight of Reddit directors from the United States visiting our town, walking around the Valley stadium and cheering on the Reds.
United does even more. The design-a-kit campaign has been launched for a second year, engaging local school children. The club is working on making the fan base more diverse through work in schools, hosting employability talks, mock interviews, sports delivery, work experience, and work with local universities and colleges, including a special education needs and disabilities college that uses the ground for sports provision. Helping young people into jobs that pay taxes will help us to rebuild our public services and put the public finances on a solid footing once again. The club is a networking hub for businesses—and, yes, it is creating the next generation of male and female footballers, who I hope will push United up the pyramid, and training the next generation of coaches. The Valley is also home to the West Bromwich Albion ladies team.
Despite that incredible work and the proven benefit for the economy and the community, the challenges facing local non-league clubs are significant. It is getting harder, not easier, for non-league clubs to be sustainable, and their contribution is at risk. Limited revenue streams mean that non-league clubs often face financial struggles. They may struggle to maintain infrastructure, pay players and compete with larger clubs. Sometimes, promotion can mean being placed in a geographically challenging league, which makes it difficult to attract players, and in some cases, relegation follows promotion.
Last night, I had the chance to speak with Ellis Platten, the creator of the “AwayDays” YouTube channel, who has done an excellent job of chronicling the impact of a local club hitting tough times, not just on a fan base but on a community. It has chronicled everything from Durham City’s unwanted winless run to Farsley Celtic playing home games miles away from its home ground. Such stories are not uncommon when ownership fails. Ten per cent of the teams that were in Redditch United’s league last year no longer exist. The economic footprint and social impact of those clubs have been immediately lost, and there is nothing to replace them.
No billionaires are interested in rescuing smaller clubs, so non-league teams simply collapse. As with the loss of a major high-street retailer, the knock-on impacts on the local economy can be catastrophic. It is not just the economic benefits that are lost; all the work done off the pitch at the heart of our communities is lost, too. If Redditch United were to shut its doors, we would lose so much more than a team. Despite the excellent work of the Football Foundation to support clubs such as Redditch United and to improve local football facilities, the balance between being a community asset and maintaining financial sustainability can be challenging for such clubs, and too many towns are losing them.
Martin Vickers (Brigg and Immingham) (Con)
Usually when I mention football in the Chamber, it is in reference to Grimsby Town, but on this occasion I will mention Brigg Town FC, which is now in my constituency, thanks to boundary changes. It is a community interest club. I went to one of its matches a few weeks ago. The hon. Gentleman and other Members have drawn attention to the important role that such clubs play in the local community. In order to secure finance, they encourage local businesses into sponsorship. Does he agree that that is a vital source of income for non-league clubs?
Chris Bloore
The hon. Gentleman is absolutely right. Redditch United would not be in existence if it were not for the support of local businesses in Redditch and the villages. We are extremely appreciative of their sponsorship, and if some of them are watching this, we hope that they renew their sponsorship agreements for the next 12 months.
Trickle-down economics simply does not work in the football pyramid, and not simply in cash terms. It can be difficult for non-league clubs to approach councils for support when it comes to planning, or to ask councils to involve them in long-term strategic economic, health and leisure decision making. Many transport routes that served local grounds have been lost, and while premier league and championship clubs might receive significant support in making their grounds accessible, the same does not apply to many non-league clubs, due to a lack of funds and expertise in town halls.
Laurence Turner (Birmingham Northfield) (Lab)
I thank my hon. Friend for giving us the opportunity to talk about our local non-league football clubs, such as Northfield Town FC and Alvechurch FC; I pay tribute to them for their community work. Does he agree that many clubs face a challenge in finding funding to bring on more women’s and girls’ teams, and to invest in the infrastructure? The same applies to disability teams. That can be a barrier to accessing wider funding. I believe he knows both football clubs well. Does he share my hope that they will find that investment?
Chris Bloore
I thank my hon. Friend for his contribution. As a goalkeeper, I let in many goals by Northfield Town FC, so I have made my contribution to his constituency. He is absolutely right. I had the fortune to bring the chairman of Redditch United, David Faulkner, to the Houses to Parliament to meet the chairman of the FA. We made it clear that there is not the money available at the moment to build the infrastructure and facilities for girls and women, and it is preventing participation, so we must do more to build that infrastructure and those facilities in our communities.
Non-league football clubs are ideally placed to support this Government’s commitment to the growth and regeneration of our town centres, build a transport network fit for purpose, improve skills and education and, critically, reduce the burden on our NHS by promoting sporting participation. The economic impact of non-league football clubs is multifaceted. They contribute to local employment, business revenues and social programmes. While their financial reach is smaller than their premier and football league rivals, their influence significantly shapes local economies and fosters community cohesion and pride. Redditch has 500 players, but only 20 of them are on the men’s first team. A football club is more than what happens on a Saturday afternoon. We need to talk about clubs, not just teams, as the impact of clubs such as Redditch United is more than just their place in the football pyramid. When they are lost, the benefits to our economy and society are lost, too.
Not every non-league club has a Ryan Reynolds or a Rob McElhenney and accompanying Disney+ TV show. I wish they had, because if we have learned anything from the Wrexham story, it is that when a football club has the means to be successful, it can rejuvenate a town. Success breeds confidence and pride. People start smiling, and the money and investment follow, not just into the football club but throughout the city and regional infrastructure.
Sarah Edwards (Tamworth) (Lab)
I congratulate my hon. Friend on securing such an important debate, celebrating the immense value of football and our local clubs. I commend the mention of women and girls; I used to play football myself for a team.
I want to talk about Tamworth FC. My local chairman contacted me about the 3UP campaign, which is pushing for an extra promotional place from the national league to the English football league. That would provide more ambition for clubs, provide inspiration for fans and, crucially, ensure that money flows from the top right through the game to our lower non-league clubs. Does my hon. Friend agree that we need to support initiatives like that, to ensure that clubs and local economies benefit?
Chris Bloore
Football is about competition. More relegation and more promotion is a good thing for me, so I certainly endorse Tamworth’s support of the campaign.
Although I have focused on Redditch United and am proud of what the club is doing on and off the pitch, I know that the excellent work it does, despite extreme challenges, is being repeated up and down the country by staff and volunteers. They are not asking for a handout—just for the respect and support they deserve. While I welcome this Government and this Minister’s commitment to delivering the Football Governance Bill, I hope that when the Bill is passed, the Government will be able to work with the Football Association, local authorities and non-league clubs to review the sustainability and resilience of non-league football and, crucially, opportunities for growth via our non-league clubs.
Such a review into the financial sustainability, governance and gaps in support for non-league clubs, at step 2 and below, would allow us to recognise what support they need and how we can finally ensure that the riches of our game make it down to the real grassroots. There is more we can do with local authorities to ensure that transport links support the growth of clubs and encourage more fans to attend. We can help local authorities to recognise local clubs’ importance and provide guidance on strategic planning, including the benefits of working alongside clubs in meeting leisure, education and economic priorities.
Finally, and crucially, we need to offer the same governance support to non-league clubs, their fan bases and their communities to ensure that we reduce the number of clubs forced to drop down divisions or fold because they do not have the liquidity to continue their operations at the highest level. Securing the future and prosperity of non-league clubs could benefit many Ministers sitting around the Cabinet table.
I am unashamedly a passionate football fan, but my passion for non-league football and my team, Redditch United, is not just about what happens on the pitch for 90 minutes.
Non-league football clubs are often the unsung heroes of our local economies. As I have explained, they not only put millions into our economy but provide jobs, are the base for critical educational and social programmes, help people back into work, and provide sporting facilities enabling thousands of boys and girls every week to stay fit and healthy. I hope that during this Parliament we will be able to investigate how we can use the tools available to the House to support them, the local economies that rely on them, and the communities that love them.
Finally, I want to pay tribute to David Faulkner, his staff, and the volunteers who have made Redditch United more than just a football club.
The Parliamentary Under-Secretary of State for Culture, Media and Sport (Stephanie Peacock)
English football is one of our greatest exports, which this Government want to see thriving for generations to come. I thank my hon. Friend the Member for Redditch (Chris Bloore) for highlighting the impact of clubs such as Redditch United in his constituency on local communities. Indeed, we have heard from Members on both sides of the House about the huge impact that non-league clubs have on their areas. English football is a fantastic global success story, and of course it all begins, and would not be possible without, grassroots football.
I want to say something about the important contribution that football and the sporting sector make to our economy, and to communities up and down the country. In October last year, the Department for Culture, Media and Sport published new research measuring the impact of the sport and physical activity sector on the economy. It showed that the sector had contributed £53.6 billion to the UK economy in 2021, which means that it was worth more than 2.6% of the UK’s economy. In the same year, 878,000 people on full-time contracts were employed in the sector. One of the reasons the sports economy forms such a significant proportion of the total economy is our footballing sector: the same research showed that football, throughout the whole pyramid, including professional and grassroots football as well as football’s indirect impact on the economy at large, generated £8.71 billion for the economy. The research did not even measure the societal benefits of actually playing grassroots football, which I will touch on later. Football clubs deliver significant economic benefits to their local economies, but they also deliver indirect economic benefits to the local communities that they serve, attracting visitors and bringing increased footfall to the hospitality, retail, and transport sectors. The Government want a thriving grassroots sport sector, with strong national governing bodies, including the Football Association, that can use their nationwide remit to deliver sport to people across the country. The DCMS provides the majority of support for grassroots sport through our arm’s length body Sport England, which annually invests £250 million of lottery and Exchequer money. The FA is a long-term partner of Sport England, which is investing £26.1 million pounds in the FA for 2022 to 2027.
As a Government, we understand the value of grassroots sports facilities. That is why we are delivering the multi-sport grassroots facilities programme, which is investing £123 million of UK-wide funding in 2024-25. It has helped to fund a total of 559 projects across England, Wales, Scotland and Northern Ireland so far this year. Projects funded through the programme include new artificial grass pitches, new changing pavilions and clubhouses, floodlights, fencing, pitch maintenance equipment, and goalposts. It was great to attend the Chorley Women versus AFC Fylde match a few weeks ago, as part of the Premier League’s “More than a Game” trophy tour, and to see the impact of this funding at first hand in the improvements made to the facilities. Following the autumn Budget, the Government confirmed their continued support for elite and grassroots sport through future investment, and further details of that investment will be confirmed in due course.
My hon. Friend raised the importance of transport links to support the growth of clubs. I agree with him that we all need to play our part in supporting the case for our local clubs to be well served by local transport, not only for football fans but for access to opportunities to participate in sport. I am discussing with colleagues across Government how we can improve public transport access to and from sporting events, as I know that is an issue of interest and concern for Members on both sides of the House.
My hon. Friend also raised governance support for non-league clubs. The revised code for sports governance sets out the levels of transparency, diversity and inclusion, accountability and integrity that are required from the FA and other organisations that seek and are in receipt of public and national lottery funding. Any governance concerns regarding non-league clubs should be raised with the FA, which has its own complaints procedure. Sport England oversees the FA’s compliance with the code, and any concerns about the governance of the FA should be raised with Sport England.
That is why it is important that support for grassroots football continues into the future—because the influence of non-league football extends far beyond purely economic impact. Non-league football clubs have an important part to play in delivering wider societal benefits, fostering social cohesion and building a strong sense of local identity. Clubs often engage in community initiatives and contribute to civic identity and pride in place. They run extensive outreach programmes, volunteer initiatives, and youth development schemes that offer safe spaces and educational opportunities to local residents. I have seen that at first hand in my constituency, having visited clubs including Wombwell Town FC, Wombwell Main FC and Worsbrough Bridge Athletic FC, as well as seeing the work Elsecar Main FC has done with Elsecar Holy Trinity primary academy, reviving its playing field. I know the huge role community clubs play in my own area of Barnsley and across the country.
An FA study from 2019 showed that the value of regular grassroots football in England was over £10 billion per year. This consisted of a direct economic value of just over £2 billion per year and a social wellbeing value of over £8 billion per year. The FA study also showed that playing regular grassroots football saved the NHS over £43 million per year through reduced GP visits.
It was great to attend the FA’s “Made For This Game” event in Parliament this week as part of its campaign to empower girls in schools across the country to get involved in sport, no matter their age, role, ability, race, religion or ethnicity. I am looking forward to supporting the FA campaign next Friday closer to home in Barnsley for its fourth annual “Biggest Ever Football Session”. It is great to see that the FA’s target of equal access to football for girls in 75% of schools has been met, but we are committed to going further. This Government believe every girl deserves the opportunity to get involved in whatever sport they choose, because we know the power of football clubs, from non-league clubs to professional clubs, in getting people active and bringing communities together.
Non-league clubs also bring about significant economic benefits and are an essential part of the social fabric of our country. It right that we also thank the thousands of volunteers who give up their time to support their local non-league clubs; without them clubs simply would not survive. My hon. Friend rightly paid tribute to the contribution of volunteers.
This debate has been a brilliant opportunity to discuss the economic contribution of non-league football clubs. As I have set out, football and sport make a hugely important economic contribution to our economy and our country. This is exactly why the Government support non-league and grassroots football, and I again thank my hon. Friend for securing this debate.
Question put and agreed to.