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The Deputy Leader of the House of Commons (Dr Thérèse Coffey)
It is a pleasure to serve under your chairmanship, Sir Roger. I congratulate the hon. Member for Stirling (Steven Paterson) on securing today’s important debate on the contribution of the West Highland Way to the economy in Scotland. It is a long time since I holidayed in Arisaig—not too far away from the top end of the path—and beheld that magnificent scenery. More recently, I have enjoyed holidays in and around the Trossachs but I confess that I have not yet walked the West Highland Way, unlike the hon. Gentlemen who described their journeys. However, I assure them that, having prepared for the debate, looked at stuff on YouTube and heard other hon. Members’ contributions, the West Highland Way is now on my to-do list for a potential future visit. I must admit that I am not keen on the midges either, so I may have to rely somewhat on the picture painted by the hon. Member for Argyll and Bute (Brendan O’Hara), who gave us a tour that provoked such a wonderful vision.
The hon. Member for Ross, Skye and Lochaber (Ian Blackford) talked about Ben Nevis. Well, I would like to point out that my hon. Friend the Member for Milton Keynes South (Iain Stewart) has climbed it although, admittedly, when he got to the top, it was a bit of a white-out, so he was not able to see all the beautiful scenery of which hon. Members eloquently painted a picture.
Ian Blackford
One thing that I am very keen to point out to those who want to come and visit the most wonderful Lochaber part of my constituency is that we have all sorts of facilities for all people, depending on their aptitude and climbing ability. For some people, Ben Nevis is a little bit of a challenge to get up, but Aonach Mòr is next to it and there are gondolas to take people up there for those who would like to have a pleasant day out among the mountains of Scotland. We can cater for people in all sorts of ways so that they can enjoy the splendour of the mountains of the Lochaber area, and still enjoy the food and whisky when they come down in the evening.
Sir Roger Gale (in the Chair)
We do not normally have commercial breaks during ministerial speeches, but it is an interesting idea.
Alan Brown
I hope that this is not seen as a commercial. Once people have climbed Ben Nevis and finished the West Highland Way, something else that I can recommend from experience is taking the West Highland line from Fort William to Mallaig. It is fantastic scenery and one of the great railways of the world to complement one of the great walks of the world.
Dr Coffey
Sir Roger, as you say, it has been an elegant commercial break. It sounds as if we should have more debates on this matter.
Coming from a constituency such as mine—Suffolk Coastal—where tourism and outdoor leisure activities play such an important role in the everyday lives of people who work in businesses and tourism, I share the view of the hon. Member for Glasgow North (Patrick Grady) that helping people to enjoy the natural environment in an easy, pleasant way is mutually beneficial for people’s health and wellbeing, and for the local economy. He was right to stress the benefits of walking more generally.
The debate is particularly timely as we celebrate Scottish Tourism Week. Scotland is revered around the world for its outstanding and varied scenery, so it should come as no surprise to learn that the country’s natural environment is increasingly being developed as a key tourism asset. In the case of the West Highland Way, I have seen a report from Scottish Natural Heritage that suggests that up to 30,000 people—we have heard about potentially more—complete the whole route each year and a further 60,000 people walk a part of it. Another report suggests that the West Highland Way generates an economic benefit of £7.5 million, although we have heard contributions suggesting that it is even greater than that.
The West Highland Way is 96 miles long, and stretches from Milngavie to Fort William, skirting the shores of Loch Lomond en route. It is managed by a partnership of councils and the national park authority for Loch Lomond and the Trossachs, and I pay tribute to them for keeping up this wonderful, great route. I also want to praise the groups of volunteers who help to keep the West Highland Way so special. The Conservation Volunteers from Stirling made improvements to the paths in December. There are volunteer rangers right along the trail and, of course, there are other voluntary groups such as the Lomond Mountain Rescue Team in Drymen, which is there to try to help people when they get into difficulty. Volunteers help with the many events that use the West Highland Way, whether it is raising money for charity or events such as the Caledonian Challenge, which is a particularly interesting use of the route that I expect will bring more people to the area and support the tourist economy.
More broadly, nature-based tourism makes a significant contribution to the wider Scottish tourism sector and economy. The main findings from a recent study by Scottish Natural Heritage indicates that nature-based tourism is worth £1.4 billion a year to Scotland’s economy. Some 9,000 full-time equivalent jobs are reliant on it and tourist spending on nature-based activities is worth nearly 40% of all tourism spending in Scotland. Furthermore, recent figures from VisitScotland show that more than 720,000 trips were made by residents of Great Britain to Scotland’s national parks, accounting for 6% of all Great British overnight trips in Scotland and a visitor expenditure of more than £140 million.
On that note, tourism in Scotland is, by and large, a devolved matter for the Scottish Government. The hon. Member for Stirling referred to his hon. Friends in the Scottish Parliament and the work they have done to promote the West Highland Way. Tourism is vital to Scotland’s economy and showcases the country’s culture and heritage to the world. However, the UK Government are very interested in what happens in Scotland. In the 2014 autumn statement, the Chancellor of the Exchequer recognised another Scottish natural icon when he announced £2 million of funding over four years for VisitBritain to promote Loch Ness and the surrounding area to international markets.
We have heard that “Spirit of Scotland” is a theme for tourism week and, as has already been said, anyone who walks the West Highland Way can be fortified along the route at the Glengoyne, Loch Lomond and Ben Nevis distilleries. As they march along, we have heard that they may be listening to the Proclaimers and thinking of the 500 miles—fortunately, the path is only 96 miles—that they need to walk. I would have thought that the hon. Member for Ross, Skye and Lochaber might have wanted to promote Runrig as an alternative, given the former career of the hon. Member for Perth and North Perthshire (Pete Wishart). In today’s Budget, the tax duty on whisky was frozen, which I hope is another contribution to the benefits along the route.
Scotland’s tourism success does not happen in isolation. The UK’s domestic markets remain Scotland’s biggest, and Scotland is able to benefit from wider UK activities and support to attract more tourists across its border. Recent figures from VisitScotland show that, in 2014, more than 15.5 million overnight tourism trips were taken in Scotland, for which visitor expenditure totalled £4.8 billion. People from within the UK account for the majority of tourism volume and value in Scotland, with 12.5 million tourism trips in 2014, worth £2.9 billion.
At home, Scotland benefits from strong activity by the national tourism body, VisitScotland, to promote Scotland. Abroad, VisitBritain is responsible for promoting Scotland as part of Britain’s joined-up offer to international markets, but that is a two-way process, with VisitScotland and the other devolved nations’ national tourism agencies having access to VisitBritain’s overseas network to support their own campaigns and messages.
The Government recently launched their five-point plan for tourism in the UK, which is designed to boost growth, tap potential and encourage visitors beyond London to other parts of the UK, as has been mentioned. As part of the five-point plan the UK Government have committed to working more closely with the devolved Administrations in Scotland, Wales and, where appropriate, Northern Ireland to enhance collaboration between their respective tourism bodies. We also want to ensure that stretching targets are set for VisitBritain to bring increased numbers of international visitors to all the nations and regions of the UK.
Ian Blackford
I am interested in what the Minister is saying, and I applaud her remarks. It is important that the Governments here in Westminster and in Edinburgh work together on such matters. Although we have been talking about some of the industry’s attractions not only in the highlands but elsewhere, there are two things that concern me to which we must give a higher degree of importance. One is connectivity in all its forms—transport connectivity and digital connectivity. We must ensure that we are world leading in connectivity. It is important that we recognise that we are part of a global marketplace and that people have a choice in where they go. We must also invest in the service culture to ensure that we are world leading in all these things. Connectivity and services are important in ensuring that we demonstrate, and can advance, our leadership in the tourist economy. The two Governments need to work together in order to do that.
Dr Coffey
The Government are committed to investing in infrastructure and transport connectivity. The High Speed Rail (London – West Midlands) Bill is still going through the House and, in time, HS2 will improve journey times to western Scotland. As has been mentioned, the Scottish Government intend to halve air passenger duty by 2021, and Scotland will be given that power through the Scotland Bill, which will hopefully soon become the Scotland Act.
Another important area of promotion is the Government’s “GREAT campaign,” which is a cross-Government initiative to promote the UK internationally as a great place to visit, study and do business. It is the Government’s most ambitious marketing campaign ever, and it aims to showcase the very best of what Britain has to offer the world under a single brand. Scotland features prominently in the campaign, with many varied images of aspects of Scotland to capture the imagination of potential overseas visitors and investors. From the great outdoors to the Edinburgh military tattoo; from Scotch whisky distillers to high-tech producers and universities; constructions new and old, such as the Kelpies, the Glenfinnan viaduct and the Forth railway bridge; the set of “Harry Potter” and wider film production; extreme sports; fashion; and fine dining.
Members have asked a number of questions. VAT on tourism came up several times, with reference to the experience in the Republic of Ireland, which cut VAT on tourism in 2011. At the moment, the Chancellor is unconvinced the measure would work here, but we are interested in doing some research into the benefits of Ireland’s experience, and I understand that the Under-Secretary of State for Culture, Media and Sport, my hon. Friend the Member for Chatham and Aylesford (Tracey Crouch), who has responsibility for tourism, has written to the Chancellor to request further research. On European links, many visitors to the West Highland Way are essentially domestic, but the VisitBritain campaigns are targeting Germany, France and the Netherlands.
Broadband was mentioned earlier, and I understand that the First Minister committed at a conference last weekend to get fast broadband to all. The Prime Minister has committed to a universal service obligation for broadband, recognising the importance of connectivity, and the UK Government have already committed more than £120 million to the roll-out of superfast broadband in Scotland.
I am afraid that there is little we can do to help the hon. Member for East Dunbartonshire (John Nicolson) with his campaign for a lavatory in Milngavie, but I wish him well on that matter.
The words of VisitScotland’s tourism prospectus from 2007 still stand:
“Visitors to Scotland come for an experience that is rooted in our hills and glens, our castles and towns, our history, our culture, our way of life and our people. Visitors participate in any number of activities, pursue many different interests, see many different places but they do so against a distinctive backdrop that is the country of Scotland.”
The West Highland Way epitomises that description, which could also be said of other long-distance walking routes across Scotland. Such routes are increasingly popular and, as has been mentioned, attract thousands of visitors to the UK each year. In isolation, the economic benefits derived from people walking the West Highland Way may be modest. Nevertheless, such activity represents just one aspect of the
“distinctive backdrop that is the country of Scotland.”
The sum total of that tourism spend is worth some £5 billion to the Scottish economy annually.
Such debates bring to light the diversity of the tourism sector, not only in Scotland but in the British Isles. Of course, I encourage people to visit Suffolk—I am sure, Sir Roger, that you encourage people to visit your part of Kent. However, I also encourage visitors to travel extensively across the UK, whether that be to the Pembrokeshire coast, the Lake district or North Berwick, on the east coast of Scotland, which I particularly recommend after holidaying there in 2014, and which I learned today is the home town of one of the civil servants who helped me to prepare for this debate.
As part of the UK, tourism in Scotland benefits from the “best of both worlds”, with dedicated support from the Scottish Government and VisitScotland at home, as well as benefiting from the work of the UK’s wide-reaching embassy network and VisitBritain in promoting the UK abroad.
Before I finish, I add my tribute to the person who came up with the idea for the West Highland Way, Tom Hunter. Sadly, as has already been said, Mr Hunter passed away last month at the age of 90, which—dare I say it?—is a testament to the healthy lifestyle that he obviously enjoyed. A keen walker with his wife, Margaret, his love for the natural environment combined with his walking. Without his passion, the route would not be what it is today. Prospective walkers may be interested in his book, “A Guide to the West Highland Way”. We can all thank him for his vision and for leaving a fine legacy.
This has been a good debate to celebrate the West Highland Way and its importance to tourism and the economy in Scotland, and I look forward to my visit there.
Question put and agreed to.
Resolved,
That this House has considered the contribution of the West Highland Way to the economy in Scotland.