Forgive me, but it is this side and then we will come to the noble Baroness, Lady Howe.
I am grateful, my Lords. Very quickly, while welcoming very much the answers that my noble friend has given, I wonder whether she is aware that, whether or not these games are good in intent for children, they are very attractive to them. Placing the onus on the parents is therefore rather a heavy duty, and we should not leave them alone. Will she give consideration to tackling this problem at source, with the producers and purveyors of these products being taxed or their products made less attractive to them financially in some way?