Found: GAMBLING ADVERTISING The Committee’s recommendations: • There is an urgent need to better understand

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the prevalence of gambling advertising in the context of the findings of the Gambling Survey of Great Britain, published on 25 July 2024.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

We are in the early stages of the new Government and are still considering the full range of gambling policy. The Government recognises the impact harmful gambling can have on individuals and their families and, as stated in its manifesto, the Government is committed to strengthening the protections for those at risk. The Government will consider the best available evidence from a wide range of sources, including the Gambling Commission’s Gambling Survey for Great Britain (GSGB), to inform decisions on how best to fulfil its manifesto commitment to reducing gambling-related harm.

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to ensure that the Advertising Standards Authority upholds advertising standards in relation to pre-watershed online gambling adverts on (a) YouTube and (b) other websites.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

The Advertising Standards Authority (ASA) is the independent body responsible for regulating advertising in the UK across traditional forms of media (print, radio, TV) and online. The Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), sister organisations of the ASA, are responsible for codifying the standards for advertising to the marketing industry as part of their CAP and BCAP Codes. The government is not involved in these codes, nor in the investigations and enforcement delivered by the ASA.

However, as part of the Gambling Commission’s licence conditions, gambling operators who advertise in the UK must comply with the advertising Codes. The ASA has the power to take action where there is evidence of advertising in breach of the Codes, wherever it appears, and the ASA can and does refer operators’ advertising to the Gambling Commission for possible regulatory action.

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what assessment they have made of the joint report by the University of Bristol and Channel 5 New Season, More Self-Regulation, More Marketing, published in September 2023, which found that 92 per cent of social content marketing ads sent by major gambling brands in the opening weekend of the Premier League were not clearly identifiable as advertising.

Answered by Lord Parkinson of Whitley Bay - Shadow Minister (Digital, Culture, Media and Sport)

His Majesty’s Government recognises that, while millions of people gamble online without experiencing problems, for some it becomes an addiction with serious consequences. In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible firms.

There are robust rules in place to ensure that gambling advertising is socially responsible and cannot be targeted at or strongly appeal to children. The Government welcomed the voluntary whistle-to-whistle ban on TV betting advertisements during live sports programmes, agreed by industry. According to figures from the Betting and Gaming Council, the ban reduced the number of views of gambling advertisements by children (aged 4–17) by 70 per cent over the duration of live sporting programmes. We also welcomed the Premier League’s announcement that it will ban gambling sponsors from the front of shirts, and are working with a wider group of sports governing bodies to introduce a code of conduct on responsible gambling sponsorship.

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment her Department has made of the effectiveness of self-regulation by the sporting industry in reducing the quantity of gambling messaging seen by viewers.

Answered by Stuart Andrew - Opposition Chief Whip (Commons)

In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.

We have welcomed the industry's whistle-to-whistle ban on TV betting adverts during live sports programmes. According to figures from the Betting and Gaming Council, the ban reduced the quantity of gambling advertisement views by children (age 4-17) by 70% over the full duration of live sporting programmes.

Further, alongside the Premier League’s announcement that it will ban gambling sponsors from the front of shirts by the end of the 2025/26 season, the gambling white paper commitment for a cross-sport Code of Conduct for gambling sponsorship has now been agreed by a number of the country’s major sports governing bodies. This will guarantee that where gambling sponsorship does appear, it is done in a responsible way to ensure fans, especially children, are better protected. This code will include provisions to ensure replica shirts for both children and adults are available without front-of-shirt gambling logos and a proportion of in-stadia advertising is dedicated to safer gambling messaging.

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to help ensure that gambling operators comply with codes of practice relating to content marketing.

Answered by Stuart Andrew - Opposition Chief Whip (Commons)

In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.

In April last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.

This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make an assessment of the potential implications for her policies on gambling advertisements of the findings on the relative appeal of gambling content marketing to children and those over the age of 25 in the report by the University of Bristol entitled What are the odds? The appeal of gambling adverts to children and young persons on twitter, published in October 2021.

Answered by Stuart Andrew - Opposition Chief Whip (Commons)

In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.

In April last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.

This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, whether she has made a recent assessment of the potential impact of gambling advertising on (a) gambling-related harms and (b) levels of (i) at-risk and (ii) problem gambling in young people.

Answered by Stuart Andrew - Opposition Chief Whip (Commons)

In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.

In April last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer following an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.

This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, if she will make it her policy to regulate gambling advertising.

Answered by Stuart Andrew - Opposition Chief Whip (Commons)

In our approach to gambling advertising, we have struck a balanced and evidence-led approach which tackles aggressive advertising that is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible gambling firms.

Last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.

This supplements the already robust rules in place to ensure that gambling advertising is socially responsible, and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.

Question to the Department for Digital, Culture, Media & Sport:

To ask His Majesty's Government what steps they are taking to prevent under-18s from being exposed to gambling advertisement, sponsorship and marketing on social media and online platforms.

Answered by Lord Parkinson of Whitley Bay - Shadow Minister (Digital, Culture, Media and Sport)

We have struck a balanced and evidence-led approach to gambling advertising which tackles aggressive advertising which is most likely to appeal to children, while recognising that advertising is an entirely legitimate commercial practice for responsible firms.

Last year, HM Government published a White Paper on gambling which outlined a comprehensive package of reforms to make gambling safer. This followed an exhaustive assessment of the evidence, including on gambling advertising. We concluded that further action on advertising was needed, which is why we and the Gambling Commission are introducing measures to tackle the most aggressive and harmful advertising practices by preventing bonuses being constructed and targeted in harmful ways, giving customers more control over the marketing they receive, and introducing messaging about the risks associated with gambling.

This supplements the already robust rules in place to ensure that gambling advertising is socially responsible and that it cannot be targeted at or strongly appeal to children. This includes specific licence conditions for operators, including the requirement to abide by the UK Advertising Codes, which further regulate how gambling operators advertise. The UK Advertising Codes were strengthened in 2022, with new protections for children and vulnerable adults.

Found: For example, a company cannot claim VGTR if the game is produced for gambling, advertising, or promotional

Found: in football 21.12.2023 17.01.2024 21.12.2023 Specific Declare and participate Rationale: Gambling