Domestic Abuse: Victim Support Schemes

(asked on 27th October 2020) - View Source

Question to the Home Office:

To ask Her Majesty's Government how much they estimate the total spend on the #YouAreNotAlone domestic abuse campaign to be; and which media channels they intend to use to disseminate that campaign.


Answered by
Baroness Williams of Trafford Portrait
Baroness Williams of Trafford
Captain of the Honourable Corps of Gentlemen-at-Arms (HM Household) (Chief Whip, House of Lords)
This question was answered on 10th November 2020

The #YouAreNotAlone campaign signposts victims of domestic abuse to support over the lockdown period with paid media running from mid-April until end of September and via key partners including charities, retailers, employers, banks and post offices.

The Home Office has, so far, committed over £850k to cover COVID-19 related communications on domestic abuse up until the end of September 2020. Online channels, including social media, search advertising and digital display, have played an important role in reaching victims discreetly, to increase confidence that support is available and raise awareness of where and how to get help. Podcast advertising and PR have supplemented the digital activity with community engagement outreach reaching diverse communities who may be less likely to seek support for domestic abuse. The Home Office has also worked with partners and the sector to help disseminate messages via their channels.

Since campaign launch (Apr-Aug), traffic to the gov.uk domestic abuse page has increased by over three times compared to the same period the previous year, which demonstrates that communications are required to continue to help signpost and direct victims and those concerned to help and support.

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