Question to the Department of Health and Social Care:

To ask His Majesty's Government what are the key incentives needed to achieve sustained long-term weight reduction in cases of obesity.

Local authorities and the National Health Service provide weight management services to support their communities to achieve and maintain a healthier weight. These services incentivise behaviour change, by encouraging the development of sustainable habits and fostering independence and self-management

Maintaining weight loss over the medium and long term is challenging in an environment where high saturated fat, salt and sugar food are readily available, marketed, and cheaper than healthier alternatives. That is why the Government is taking action to help people maintain a healthier weight such as: the introduction of out of home calorie labelling regulations for food sold in large businesses, including restaurants, cafes and takeaways; the introduction of restrictions on the promotion by location of less healthy products in key selling locations in store and online; and working with the food industry to make further progress on reformulation and making healthier choices easier.

The Government also launched ‘The Better Health: Rewards’ pilot in February 2023 for adults who live in Wolverhampton. This is an innovative app-based health intervention where participants can download an app, receive a free wearable fitness tracker, and can earn points for completing diet and physical activity challenges which they can redeem for rewards in an in-app store. This pilot is designed to test whether financial incentives can be used to support people to improve their diet and physical activity behaviour.