Question to the Cabinet Office:

To ask His Majesty's Government what guidance they use in addition to the SAFE Framework: the 4 principles for HMG Brand Safety to evaluate their use of a social media network for non-paid-for posts.

The Government Communications Service (GCS) undertakes assessments of platforms, such as X and Bluesky, when there are significant platform updates. The last assessment on X was made in April 2023.

SAFE is the single, comprehensive framework that the government uses for these assessments, providing thorough guidance and processes to ensure appropriate use of digital advertising environments.

The platform X is currently used for non-paid communications activity only (also known as 'organic' activity). There are currently no government or ministerial accounts on Bluesky and no SAFE Framework assessment has been completed.