Question to the Cabinet Office:

To ask His Majesty's Government what recent assessment they have made of the social media network X in line with the guidance SAFE Framework: the 4 principles for HMG Brand Safety, and when that assessment was made of X as an appropriate network for government communications.

The Government Communications Service (GCS) undertakes assessments of platforms, such as X and Bluesky, when there are significant platform updates. The last assessment on X was made in April 2023.

SAFE is the single, comprehensive framework that the government uses for these assessments, providing thorough guidance and processes to ensure appropriate use of digital advertising environments.

The platform X is currently used for non-paid communications activity only (also known as 'organic' activity). There are currently no government or ministerial accounts on Bluesky and no SAFE Framework assessment has been completed.