Question to the Department of Health and Social Care:

To ask Her Majesty's Government what steps they are taking to communicate with those groups most likely to break social distancing guidelines.

The Government's COVID-19 public information campaign has evolved throughout the course of the pandemic. Campaign activity is informed by a solid evidence base and delivered across a range of channels and formats to maximise the reach of messaging and the adoption of critical public health actions. This includes tailored and upweighted activity for audiences who need additional motivation or support to adhere to social distancing guidelines.

The campaign has included television, digital and social media, press, radio, outdoor posters, PR and partnership activity in all four nations of the United Kingdom. We have also used daily press briefings, SMS texts and a letter from the Prime Minister to all households in the UK.